Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirect to 'default' or English (/en) version of site?
-
Hi Moz Community!
I'm trying to work through a thorny internationalization issue with the 'default' and English versions of our site.
We have an international set-up of:
- www.domain.com (in english)
- www.domain.com/en
- www.domain.com/en-gb
- www.domain.com/fr-fr
- www.domain.com/de-de and so on...
All the canonicals and HREFLANGs are set up, except the English language version is giving me pause.
If you visit www.domain.com, all of the internal links on that page (due to the current way our cms works) point to www.domain.com/en/ versions of the pages. Content is identical between the two versions.
The canonical on, say, www.domain.com/en/products points to www.domain.com/products. Feels like we're pulling in two different directions with our internationalization signals. Links go one way, canonical goes another.
Three options I can see:
- Remove the /en/ version of the site. 301 all the /en versions of pages to /. Update the hreflangs to point the EN language users to the / version.
- **Redirect the / version of the site to /en. **The reverse of the above.
- **Keep both the /en and the / versions, update the links on / version. **Make it so that visitors to the / version of the site follow links that don't take them to the /en site.
It feels like the /en version of the site is redundant and potentially sending confusing signals to search engines (it's currently a bit of a toss-up as to which version of a page ranks). I'm leaning toward removing the /en version and redirecting to the / version.
It would be a big step as currently - due to the internal linking - about 40% of our traffic goes through the /en path.
Anything to be aware of? Any recommendations or advice would be much appreciated.
-
Confusing Search Engine by sending two different signal about one URL. You must keep it simple by applying 301 redirect from domain.com/en to domain.com. Domain.com/en version is little confusing for user as well, they will think that domain.com has a different default Language.
-
For me redirect will be the right way.
Why? Because in another way you will have a duplicate content issue. Remember yoursite.com and www.yoursite.com will be indexed as differents pages.
Have the same Issue in the past. And I resolved the problem
1- redirections
2- setting the right URL on Search Console
(Search Console > Site Settings > Preferred domain)
3- Submit a sitemap for every language
(Search Console > Sitemaps)
4- And Finally config the language on search console
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In the U.S., how can I stop the European version of my site from outranking the U.S. version?
I've got a site with two versions – a U.S. version and a European version. Users are directed to the appropriate version through a landing page that asks where they're located; both sites are on the same domain, except one is .com/us and the other is .com/eu. My issue is that for some keywords, the European version is outranking the U.S. version in Google's U.S. SERPs. Not only that, but when Google displays sitelinks in the U.S. SERPs, it's a combination of pages on the European site and the U.S. site. Does anyone know how I can stop the European site from outranking the U.S. site in the U.S.? Or how I can get Google to only display sitelinks for pages on the U.S. site in the U.S. SERPs? Thanks in advance for any light you can shed on this topic!
International SEO | | matt-145670 -
What is the proper way to setup hreflang tags on my English and Spanish site?
I have a full English website at http://www.example.com and I have a Spanish version of the website at http://spanish.example.com but only about half of the English pages were translated and exist on the Spanish site. Should I just add a sitemap to both sites with hreflang tags that point to the correct version of the page? Is this a proper way to set this up? I was going to repeat this same process for all of the applicable URLs that exist on both versions of the website (English and Spanish). Is it okay to have hreflang="es" or do I need to have a country code attached as well? There are many Spanish speaking countries and I don't know if I need to list them all out. For example hreflang="es-bo" (Bolivia), hreflang="es-cl" (Chile), hreflang="es-co" (Columbia), etc... Sitemap example for English website URL:
International SEO | | peteboyd
<url><loc>http://www.example.com/</loc></url> Sitemap example for Spanish website URL:
<url><loc>http://spanish.example.com/</loc></url> Thanks in advance for your feedback and help!0 -
Mixed English and Arabic URLs
I'm currently working with a global brand who need localisation in each of their territories. They're operating on a single .com domain name, with different language versions in separate directories. Example:
International SEO | | Guyboz
domain.com/en/
domain.com/fr/
domain.com/ar/ We're using ahreflang tags to make sure Google shows the correct language version for each region. Now onto my question... As the domain is a .com with an English company name, when it comes to the Arabic version of the website, will having a completely mixed language URL like this be detrimental to the site's performance in searches from the middle east? Currently we're coming up with URLs like the following: domain.com/blog/عنوان بلوق عربية طويلة حقا على شيء مثير جدا للاهتمام Is this a bad thing?0 -
Thai Characters in URL's
Does anyone have experience with non-Latin characters in URL's? We've launched a website in Thailand and picked Thai characters for URL's. However, when you copy it, it turns into something like this: http://www.imoneythailand.com/บัตรเครดิต Can it impact our website's crawlability? Also, is keyword in URL a ranking factor for non-Latin languages? Thanks in advance for help!
International SEO | | imoney0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Is .in domain affecting international traffic inflow to my site?
My holiday website http://seekandhide.in/ was completed and went live in Feb 2012. Last month I got 83% traffic from India and 3-5% each from USA and UK. The rest is a mixed bag from other countries. This is largely the trend since the last 3-4 months. I want to attract more organic traffic from UK and rest of Europe. My SEO consultant says that with a .in domain that will be difficult. My website currently features unique holiday properties in India that typically attract European tourists so I don't think it is a product issue. But both website visits and sales enquiries remain primarily Indian even though total number of visitors have increased gradually over the last 6 months.. My queries are 1. Is it only the .in domain that's affecting inflow of international traffic? 2. Is there anything that I can do to offset it? 3. I own seekandhide.co.uk too. Is there something I can do with that site without building a whole different website there? If I shift completely to .co.uk, I will have the same issue of being geographically limited and end up losing Indian traffic. 4. Is there something else that is not ok on the site that I am missing? 5. Advice that I get from a lot of consultants is to buy seekandhideindia.com but I plan to add international properties in a couple of years so that name would limit my appeal. Thanks in advance! Sudha
International SEO | | Sudha_Mathew0 -
Best domain for spanish language site targeting ALL spanish territories?
hi, we're have a strong .com domain and are looking to launch a site for spanish speakers (ie latin america + spain). we already have various subdirectories for some foreign language sites (eg. ourdomain.co.uk, us.ourdomain.com, ca.ourdomain.com, ourdomainchina.com, ourdomainindia.com etc) we already have a B2B site ourdomain.com-es which will remain the same. I'm thinking best practice would be to launch translated copy for the following: ourdomain.com/es ourdomain.com/cl ourdomain.com/mx ourdomain.com/pt etc etc firstly is this the best option? secondly, i'm really interested to hear whether there is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories? Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories? any help much appreciated!
International SEO | | KevinDunne0 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0