Pagination & SEO

[BeckyKey]

Hi

We have automatically created brand pages based on which brand they have in their attributes.

At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination.

Example:

http://www.key.co.uk/en/key/brand/manutan?page=1

http://www.key.co.uk/en/key/brand/manutan?page=2

http://www.key.co.uk/en/key/brand/manutan?page=3

Should we do any of the following - which I've found in an article:

• Put no follow on all links located on pagination pages

• Should we no index these pages as they are wasting crawl budget?

- Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority.

Or does anyone else have any tips on how to handle these pages?

Thank you!

[MeganSingley]

Hi Becky, has Logan helped answer your questions? If so, please mark the questions as 'good answer' to close it out. Thanks!

[LoganRay]

Becky,

The parameters that denote the page are going to make this a bit more difficult, but what you should do is markup the pages with rel next/prev tags. You can read more on that here: https://moz.com/blog/seo-guide-to-google-webmaster-recommendations-for-pagination

You'll also want to configure the parameters in Google Search Console. Under the Crawl menu on the left, the last option is URL Parameters. Chances are the page parameter already shows up here, but you can use this feature of GSC to specify what the parameter does. Just click Edit in the furthest right column and choose 'Yes: Changes, reorders, or narrows page content' and then 'Paginates'. Next, just select which URLs with that parameter you want Google to crawl and you're all set.