The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Intermediate & Advanced SEO
    5. How do Yelp and Justia get all the extra Meta Description Real estate?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How do Yelp and Justia get all the extra Meta Description Real estate?

    Intermediate & Advanced SEO
    3 3 977
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • RobertFisher
      RobertFisher last edited by

      I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.

      Best

      Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.

      NOTE None of these are clients, etc. I also changed the cities so this is a general search.

      zAQpA qZ9KI 06p7U

      1 Reply Last reply Reply Quote 1
      • JoyHawkins
        JoyHawkins last edited by

        Although I haven't tested this myself, I've heard others say that removing the meta description is one way to get Google to show a bigger description in the search results because they pull information off your website instead of sticking to the character limit of the tag.

        1 Reply Last reply Reply Quote 0
        • Roman-Delcarmen
          Roman-Delcarmen last edited by

          As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.

          Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.

          Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.

          Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.

          t’s important to note that this may be a test which Google could reverse at any time.

          https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

            Getting Started
            Moz Pro
            Moz Local
            Moz Bar
            API
            What's New

          • SEO Tactics

            Discuss the SEO process with fellow marketers

            Content Development
            Competitive Research
            Keyword Research
            Link Building
            On-Page Optimization
            Technical SEO
            Reporting & Analytics
            Intermediate & Advanced SEO
            Image & Video Optimization
            International SEO
            Local SEO

          • Community

            Discuss industry events, jobs, and news!

            Moz Blog
            Moz News
            Industry News
            Jobs and Opportunities
            SEO Learn Center
            Whiteboard Friday

          • Digital Marketing

            Chat about tactics outside of SEO

            Affiliate Marketing
            Branding
            Conversion Rate Optimization
            Web Design
            Paid Search Marketing
            Social Media

          • Research & Trends

            Dive into research and trends in the search industry.

            SERP Trends
            Search Behavior
            Algorithm Updates
            White Hat / Black Hat SEO
            Other SEO Tools

          • Support

            Connect on product support and feature requests.

            Product Support
            Feature Requests
            Participate in User Research

          • See all categories

          • Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?
            lcourse
            lcourse
            1
            5
            5.1k

          • Tools to test meta descriptions?
            jayoliverwright
            jayoliverwright
            0
            3
            3.6k

          • Description vs meta description
            nchachula
            nchachula
            0
            3
            3.9k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.