Has there been an algorithm change in the last week?
-
Hi guys,
Rankings for almost half of our targeted keywords have gone down this week vs. last week.
I have checked a couple of rank trackers and all are reporting some serious movement in Google's algorithms during this period.
Does anyone have any further information on this that can help me restore our rankings? I haven't read anything in regards to any 'major' pending updates.
Many thanks in advance,
Jack
-
Thanks, Donna.
My plan is to not have a knee-jerk reaction to this, and as you say, just see how things play out over the next week or so.
Many thanks for your response - I really appreciate it.
-
Hi Jack,
I saw your question a few days ago and didn't respond thinking I'd wait and see if there was talk of an update in the SEO forums. There hasn't been any.
As you probably know, Google updates its ranking algorithm 500-600 times a year. Only the larger, more disruptive ones get talked about in the forums. You may be witnessing one of the smaller ones. I know I have seen some fluctuations this week.
As to what to do about it, if you're playing by the rules I'd sit tight and see if things normalize over the coming few weeks. It's not unusual for there to be significant changes that eventually reverse. If things don't normalize, then you're going to have to do some comparative analysis to figure out what you need to do to catch up again.
Not a specific answer - sorry, there isn't one. I could be so many different things.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site still indexed after request 'change of address' search console
Hello, A couple of weeks ago we requested a change of address in Search console. The new, correct url is already indexed. Yet when we search the old url (with site:www.) we find that the old url is still indexed. Is there another way to remove old urls?
Intermediate & Advanced SEO | | conversal0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Changing from .com to .com.au
Hi All, we are looking for some guidance please, if at all possible. We have .com domain (the domain is older than 10 years), we have been using it for 2 years. We also have .com.au version of the domain (the domain is 2 years old, pointing to the .com domain) and isn't being used. We are an Australian based company. Our question is, should we be using .com.au instead of .com and if so, how would you advise going about doing the change over without having huge SEO impact on our business (negatively). We are on the home page for most of the searches we have optimized for, but we are always below the .com.au's - which is why we are considering the possibility of the move? Any advice would be GREATLY appreciated 🙂
Intermediate & Advanced SEO | | creativeground0 -
What was your experience with changing site url's?
I work with a company that is about to move to a new platform. Because the category and page structure is different every almost every url but the home page will need to be 301 redirected. I know how to do this and am pretty sure I will find and fix 99% ahead of time and not have too many 404's showing up in webmaster tools to clean up. My question is has anyone who is reading this post had to do this before and what was your experience with organic traffic after you made the switch. I am predicting that even if I successfully redirected 100% of the url's there would be some loss for a couple of months just due to the fact that we are making a major change. My bosses are asking if there will be any loss and I need to tell them what to expect.
Intermediate & Advanced SEO | | KentH0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
Hit By Penguin...Wait for recovery or do i change domains?
Hey Guys Would very much appreciate all opinions on our following situation, we have an .uk based ecommerce sports nutrition site www.cardiffsportsnutrition.co.uk Previously we worked with an SEO, that to put it simply did not follow webmaster guidelines(money anchor heavy, bad links etc), we reached some very good ranks too quickly and subsequently after the first penguin we where hit. We didn't receive any link warning or manual penalties just what i am assuming algorithmic...Rankings and traffic drop significantly, but not business ending. Since the first penguin we have done very little to no SEO, some unique content, re-writing of product pages, lots of social activity and didnt really lose much traffic after that, some small ups and down after refresh s and a slight slow decline on some keywords. Come Penguin 2.0...things that where still ranking for have now dropped even further, impressions in webmasters is now down over 50% and we have a had a wkly but not drastic drop in traffic since then. Over the last couple of months we have obtained some good quality links, have added lots of great unique content that has been shared significantly and generated some great traffic to our blog, added more unique product pages and category pages. But organically things are starting to look pretty grim apart from our brand keywords and everything is still in a slow decline and no increase in impressions in webmasters either jsut small drops We have been working to remove the poor quality and toxic links that the previous SEO built,getting anchor text corrected and collating information on the whole process ready to submit a file of links to disavow tool. which we are planning to do within the next couple of wks. Now i have read some successful stories and some not so successful one, so im starting to think of how to deal with this worse case scenario, If our domain is too damaged by the previous SEO guys We have the same domain name but on the .com that will help us carry over our brand name directly, but my concern is even though we have not had any manual penalty and not 301'd the .com back to the .co.uk or any other form of link will the penalties be carried over to the new domain just on the basis of brand association. We wouldn't plan to redirect any of the .co.uk traffic back to the .com but rather focus on our already strong ablate less converting traffic from the likes of twitter and facebook and run a small PPC campaign for some brand keyword to help buffer the traffic loss. While we focus on building good quality links and putting up plenty of new quality content on the site on the new domain that does not have any poor quality links back to it. What im trying to avoid is carry on spending time money and effort on the .co.uk domain for the next 3/4 months and continue to lose traffic slowly and then have to switch the domain anyway. I plan to wait and see for the next 4-6wks after we run the dissavow to but October time would be time i would have to make a decision and go for it. Any advice or opinions would be appreciated marc
Intermediate & Advanced SEO | | CSN0 -
Penguin: Recovery from Algorithm
Hi Mozzers, A quick question regarding Google Penguin recovery. A domain I have was hit by Penguin and we got a message in Webmaster Tools. We went to work fixing links we thought were most harmful, documented the evidence and did a reconsideration request. Google's reply was "No manual spam actions found". If reconsideration requests aren't the way to go then of course I will continue to build good natural links. But if I remove more links which I consider to be harmful will I ever know if the penalty is removed? Is there a point at which the algorithm would remove the penalty and inform me? Thanks!
Intermediate & Advanced SEO | | panini0 -
How long for Google Webmaster tools to update/reflect link changes
Hi all, Does anyone know or have experience of how long GWMT takes to update its data?, we did some work on our link profile back in October/November but are still seeing old links (removed) showing in GWMT. Thanks in advance,
Intermediate & Advanced SEO | | righty0