Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Content in Accordion doesn't rank as well as Content in Text box?
-
Does content rank better in a full view text layout, rather than in a clickable accordion?
I read somewhere because users need to click into an accordion it may not rank as well, as it may be considered hidden on the page - is this true?
accordion example: see features: https://www.workday.com/en-us/applications/student.html
-
Google will not treat content that is concealed behind tabs, accordions, or any other element where JavaScript is used to reveal content, in the same way as content that is visible as standard. However, it will still be indexed, so pages may rank for search phrases related to content contained within the hidden sections.
Why does Google devalue hidden content?
Google’s focus is on ensuring that the user experience within its search results is as good as possible. If the algorithm gave full weight to content hidden using JavaScript, this could be compromised.
For example, say a user searches for a term that is matched on a page but only in the hidden section. The user then clicks the search result to go through to that page but can’t immediately see the information they’re looking for because it’s hidden. They give up and return to the search results or head to another website.
This, in Google’s assessment, would not be a high quality user experience and the content within the hidden sections is therefore down-weighted.
In Summary
- Hiding content within tabs, accordions, or other elements that rely on JavaScript to reveal it to users is likely to be treated differently by Google, and assigned far less importance
- Websites, therefore, must take a considered approach and use this method only to hide content that is of secondary importance to the primary topic of the page, or that covers related topics
-
Hi there,
Absolutely not. In fact, I believe content in accordions outranks content on a page, although not for technical reasons.
Accordions are easier to fit into a page and can answer multiple user inquiries at once without throwing a wall of text at your visitors as they browse. Google reads accordions just the same as it reads open text. The difference comes with user interactions, metrics and satisfaction metrics.
Think about it like this:
You are browsing for pricing of a product. You also want to know shipping details and whether said product is safe to use for your 4-year old.
Your search returns 2 companies in your area that provide said product.
The first website throws 3,000 words at you in blocks, requiring you to scroll for what feels like hours without a clear indication of where to find the answer to your questions.
The second website can be scrolled in about 2 seconds and features an accordion which features headlines and direct answers to your questions without the need to view other content. Now we're cooking with gas.
In addition, accordion content lends itself to direct-answer formats which in turn lend themselves to showcase on SERP's. So not only will rankings improve, but so will traffic (there are tons of studies showing that Top 10 rankings = traffic, but few people realize that meta data and snippets can improve your odds of trapping 1st page traffic better than positioning).
Over time, this website will generate more and more authority for this product and relevant search queries, overtaking the other.
To answer your question directly - Google treats both forms of content equally, but (all else being equal) user metrics will provide greater link building potential, greater readership, more shares, etc. for the one featuring an accordion setup.
Look forward to what others have to say on this,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
Strange URL's for client's site
We just picked up a new client and I've been doing some digging around on their site. They have quite the wide variety of URL's that make for a rather confusing experience. One of the milder examples is their "About" page. Normally I would expect something along the lines of: www.website.com/about I see: www.website.com/default.asp?Page=About I'm typically a graphic designer and know basically nothing about code, but I just assume this has something funky to do with how their website was constructed. I'm assuming this isn't particularly SEO friendly, but it doesn't seem too bad. Until I got to another section of their site. It's a section that logically should look like: www.website.com/training/public-seminars It's: www.website.com/default.asp?Page=MT&Area=Seminars&Sub=MRM Now that's nonsensical to me! Normally if a client has terrible URL's, I'd say let's do some redirects, but I guess I'm a little intimidated by these. Do the URL's have to be structured like this for some reason? Am I missing some important area of coding here? However, the most bizarre example is a link back to their website from yellowpages.com. Where normally I would expect it to lead to their homepage, I get this bizarre-looking thing: http://website1-px.rtrk.com/?utm_source=ReachLocal&utm_medium=PPC&utm_campaign=AssetManagement&reference_id=15&publisher=yellowpages&placement=ypwebsitemip&action_target=listing_website And as you browse through the site, that strange domain stays. For example the About page is now: http://website1-px.rtrk.com/default.asp?Page=About I would try to google this but I have no idea where to even start! What is going on with these links? Will we be able to fix them to something presentable without breaking their website?
Technical SEO | | everestagency0 -
How to find temporary redirects of existing site you don't control?
I am getting ready to move a clients site from another company. They have like 35 tempory redirects according to MOZ. Question is, how can I find out then current redirects so I can update everything for the new site? Do I need access to the current htaccess file to do this?
Technical SEO | | scott3150 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
Google insists robots.txt is blocking... but it isn't.
I recently launched a new website. During development, I'd enabled the option in WordPress to prevent search engines from indexing the site. When the site went public (over 24 hours ago), I cleared that option. At that point, I added a specific robots.txt file that only disallowed a couple directories of files. You can view the robots.txt at http://photogeardeals.com/robots.txt Google (via Webmaster tools) is insisting that my robots.txt file contains a "Disallow: /" on line 2 and that it's preventing Google from indexing the site and preventing me from submitting a sitemap. These errors are showing both in the sitemap section of Webmaster tools as well as the Blocked URLs section. Bing's webmaster tools are able to read the site and sitemap just fine. Any idea why Google insists I'm disallowing everything even after telling it to re-fetch?
Technical SEO | | ahockley0 -
Cloaking? Best Practices Crawling Content Behind Login Box
Hi- I'm helping out a client, who publishes sale information (fashion sales etc.) In order for the client to view the sale details (date, percentage off etc.) they need to register for the site. If I allow google bot to crawl the content, (identify the user agent) but serve up a registration light box to anyone who isn't google would this be considered cloaking? Does anyone know what the best practice for this is? Any help would be greatly appreciated. Thank you, Nopadon
Technical SEO | | nopadon0 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0