What to do with old content after 301 redirect
-
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
-
Yes, that makes perfect sense! That's exactly what I was looking for.
I will make the old content a draft and utilize it some place else.
Thank you!
-
Not really correct, unfortunately. As long as the 301 redirect has been written properly (it should be at the system level, not written into individual page code like a JavaScript redirect) then any request to the server for the page will be redirected before the old page can be reached. That's the express purpose of a 301-redirect.
So anyone clicking on an external link to the old URL (or a search crawler following it) will immediately be redirected to the new page as soon as they hit the server, whether the old page still exists or not.
-
As long as the correct 301-redirect is in place, there's no SEO benefit to keeping the original page, as it can never be reached. That's the whole point of a 301-redirect.
For content management purposes, you might find it useful to keep the old posts around in draft form in case you want to use them as a basis for writing a new post/faq, but there's no reason to keep them available otherwise.
Hope that makes sense?
Paul
-
I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects Backlinks?
I am wondering how many people still getting results from 301 redirects from high authority expired domains..? I read few case studies on detailed dot com where the shared some people still making big bucks from this strategy which i think 10beast also implemented few years back.? Is it worth it to test out 301 redirects to money sites.? How many people on the moz community here have implemented this strategy in practical and can share some insights and pros and cons of doing 301 redirects? Many Thanks.
Technical SEO | | asifseo0980 -
Having issues with Redirects not working and old links on SERP
We just migrated a site and built a redirect map for Site A to B. If there were old redirects made for site A that weren't pulled when pulling internal links for site A, do those also need to be redirected to site B to eliminate a Redirect chain? Cannot figure out why old links are still showing up, does it take a few days for google to figure out these are not real pages?
Technical SEO | | Ideas-Collide0 -
301 Redirects Showing As 307 Redirects
Hi, Our clients are adamant that they have set up 301 permanent redirects on their websites, but when we check using Screaming Frog and various online HTTP status code checkers they are showing as 307 temporary redirects. Examples;
Technical SEO | | Webpresence
http://www.lifestylelifts.co.uk/home-lifts/
http://www.terrylifts.co.uk/ Again, the client says they are seeing 301 redirects. Why are we seeing 307's? Who is right? Very puzzling, any theories would be very much appreciated 🙂 Thanks in advance. Lee.0 -
How do I redirect old html pages to new site?
Im seeing in my Google search console some of my old html pages. I never redirecting them and now they get 404 errors. Below is my current htaccess file, how would I changed it so that any html page i.e. intercallsystems.com/index.html forwards to my new site intercallsystems.com ? I have about 5 html pages that I want to redirect. Thank you for the help! Rena Currently my htaccess says: BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Technical SEO | | palila
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
.aspx 301 redirects on Business Catalyst
Hi I am have moved my website from .aspx to business catalyst. I have found out (when the site already migrated!) that Business Catalyst does not support .aspx 301 redirects. On a previous post from 2012 (https://moz.com/community/q/aspx-files-will-simply-not-work-as-redirects) , someone has recommended a java script re direct. I have tried this but google search console is classing this as a 404 resulting in no link juice and my website dropping pages on google. I have tried to do 301 redirects at my server level but wont work. Anyone know a solution? Thanks in advance Keith
Technical SEO | | EntertainmentIdeas0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
New Website, New URL, New Content - What do we do with the old site? Are 301's the only option?
We've just built a new site for a client. They were adamant on changing the url. The new site is entirely new content, however the subject mater is the same. Some pages are even titled very similarly. Is is advisable to keep the old site running, and link it to the new site? Permanently, or temporarily? Do we simply place redirects from the old site the new? Old site was 30 pages, new site is 80 pages. So redirects won't be available to all the new pages. It seems a shame to trash the old site, it is getting some good traffic, and the content - although outdated is unique and of a high quality. Old url is 4+ yrs old, the new url is new. Some enlightened opinions would be greatly welcomed. Thanks
Technical SEO | | MarketsOnline0 -
Where to put 301 redirects in Magento?
I will be changing the URL structure in a magento store from "base/category/subcategory/product" to "base/product" which means i have to make over 1000 URL 301 redirects so our old links still work. Should i put the redirects in a .htaccess file so they stay intact no matter what or should i just put them in with all the other rewrites (in Magento 's URL rewrite manager)? Thanks
Technical SEO | | tilenkrivec0