Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What to do with old content after 301 redirect
-
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
-
Yes, that makes perfect sense! That's exactly what I was looking for.
I will make the old content a draft and utilize it some place else.
Thank you!
-
Not really correct, unfortunately. As long as the 301 redirect has been written properly (it should be at the system level, not written into individual page code like a JavaScript redirect) then any request to the server for the page will be redirected before the old page can be reached. That's the express purpose of a 301-redirect.
So anyone clicking on an external link to the old URL (or a search crawler following it) will immediately be redirected to the new page as soon as they hit the server, whether the old page still exists or not.
-
As long as the correct 301-redirect is in place, there's no SEO benefit to keeping the original page, as it can never be reached. That's the whole point of a 301-redirect.
For content management purposes, you might find it useful to keep the old posts around in draft form in case you want to use them as a basis for writing a new post/faq, but there's no reason to keep them available otherwise.
Hope that makes sense?
Paul
-
I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?
We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?
Technical SEO | | HeroDesignStudio0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
302 redirect used, submit old sitemap?
The website of a partner of mine was recently migrated to a new platform. Even though the content on the pages mostly stayed the same, both the HTML source (divs, meta data, headers, etc.) and URLs (removed index.php, removed capitalization, etc) changed heavily. Unfortunately, the URLs of ALL forum posts (150K+) were redirected using a 302 redirect, which was only recently discovered and swiftly changed to a 301 after the discovery. Several other important content pages (150+) weren't redirected at all at first, but most now have a 301 redirect as well. The 302 redirects and 404 content pages had been live for over 2 weeks at that point, and judging by the consistent day/day drop in organic traffic, I'm guessing Google didn't like the way this migration went. My best guess would be that Google is currently treating all these content pages as 'new' (after all, the source code changed 50%+, most of the meta data changed, the URL changed, and a 302 redirect was used). On top of that, the large number of 404's they've encountered (40K+) probably also fueled their belief of a now non-worthy-of-traffic website. Given that some of these pages had been online for almost a decade, I would love Google to see that these pages are actually new versions of the old page, and therefore pass on any link juice & authority. I had the idea of submitting a sitemap containing the most important URLs of the old website (as harvested from the Top Visited Pages from Google Analytics, because no old sitemap was ever generated...), thereby re-pointing Google to all these old pages, but presenting them with a nice 301 redirect this time instead, hopefully causing them to regain their rankings. To your best knowledge, would that help the problems I've outlined above? Could it hurt? Any other tips are welcome as well.
Technical SEO | | Theo-NL0 -
301 redirect not working
Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
Technical SEO | | twotd
RewriteBase /
RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!0 -
A script to automatically write 301 redirect rules to htaccess?
I was wondering if anyone could help provide some resources on how to automatically write 301 redirect rules to htaccess. Allow me to explain... I'm building a new website and the primary users are businesses. They have their own profile pages on the site. The URL is based off of their Company Name. In the event that they decided to change their name... reasons being, perhaps they mispelled it the first time, or they're removing LLC or adding Inc, I want to also change the URL and redirect the old URL to the new URL. Since the URL is based off of their Company Name, making a change to the company name would make a change to the URL. I know it doesn't have to work this way, but for our purpose this works best. In case the old URL had any links to it, I wanted to see if there was an way to automatically update an htaccess file with a 301 redirect from the old URL to the new one. Could anyone point me in the right direction of how to do this? Perhaps a sample script. I've done a lot of searches on Google and can't seem to find anything. e.g. Original:
Technical SEO | | bimmer540
Name: XYZ Widgets
URL: website.com/xyz-widgets New - business changes their company name in their profile:
Name: XYZ Widgets, Inc.
URL: website.com/xyz-widgets-inc Upon the user saving the changes in their profile, I'd like to write a 301 redirect to an htaccess file:
Redirect 301 /xyz-widgets http://www.website.com/xyz-widgets-inc I know how to manually write redirects and I've got a pretty smart web developer. We've just never triggered a script to automatically write to an htaccess file before. Is this possible? Any resources are appreciated. Any security risks? Thanks!0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
301 Redirect & Cloaking
HEllo~~~~ People. I have a question regarding on cloaking. I will be really greatful if you can help me with question. I have a site www.example.com and it is targeting for multi countries. So I use sub directories for targeting multi countries. e.g. www.example.com/us/ www.example.com/de/ www.example.com/hk/ ....... so on and on. Therefore, when people type www.example.com, I use IP delivery to send users to each coutries. Here is my question. I use 301 redirect for IP delivery, which means when user enter www.example.com, my site read user's IP and send them to right country site by 301 redirect. In this case, is there any possibility that Google considers it as cloaking? Please people.... share me some ideas and thoughs.
Technical SEO | | Artience0