GMB best practice for chiropractic office (individual vs. business pages)
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For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother?
And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice.
Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages?
Thanks!
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1.) If the business is brand new, and there is no record of it on the Internet as of yet, then I would only recommend creating practitioner listings if it is necessary to point out an area of specialization. So, for example if a medical practice has 5 MDs, the listing for the practice covers that, with no added listings needed. But, if a medical practice has 5 MDs and an Otolaryngologist, it may be good marketing to give the specialist his own listing, because it has its own GMB category and won’t be competing with the practice for rankings. *However, read on to understand the challenges being undertaken any time a multi-practitioner listing is created
2.) If the multi-practitioner business is not new, chances are very good that there are listings out there for present, past, and even deceased practitioners.
- If a partner is current, be sure you point his listing at a landing page on the practice’s website, instead of at the homepage, see if you can differentiate categories, and do your utmost to optimize the practice’s own listing — the point here is to prevent practitioners from outranking the practice. What do I mean by optimization? Be sure the practice’s GMB listing is fully filled out, you’ve got amazing photos, you’re actively earning and responding to reviews, you’re publishing a Google Post at least once a week, and your citations across the web are consistent. These things should all strengthen the listing for the practice.
- If a partner is no longer with the practice, it’s ideal to unverify the listing and ask Google to market it as moved to the practice — not to the practitioner’s new location. Sound goofy? Read Joy Hawkins’ smart explanation of this convoluted issue.
- If, sadly, a practitioner has passed away, contact Google to show them an obituary so that the listing can be removed.
- If a listing represents what is actually a solo practitioner (instead of a partner in a multi-practitioner business model) and his GMB listing is now competing with the listing for his business, you can ask Google to merge the two listings.
Source
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Hi Roman,
Thanks for the response! What do you mean by "members of a GMB page?" Are you referring to users? Those aren't public as far as I am aware so I am not sure how that would help.
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In my opinion, the best option is to use a single account for business and then you can set the different members of that business.
Every user can have a single account for their own use, but everyone will be a member of the same clinic.
Just try to imagine the work and effort involved in rank a single website, on-page optimization, off-page optimization, pay for ads, email and so on.
ok now multiply by for every member....does not make sense.
On the other hand, if you have
- member-a
- member-b
- member-c
- member-d
- member-e
Which of them will have priority?
Which of them will be the brand?
What happen if some leave the others?If they going to share the same space
as a coworkers, is the same you need to verify just one place in Google BusinessIn summary: Create a main brand such as "Los Angeles Chiropractic Buro" with several members such as A, B, and C you can even create a single page for every member like a profile page.
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