International Versus Local Backlinks?
-
I'm running a dentist's website and I've been wondering if there is any additional benefit to achieving local backlinks from other medical sites versus larger international ones?
For example, if I had a blog article that I wanted another site to link to, would you choose the local medical website within the same city or the international one that has more viewers?
-
Thanks, Miriam Ellis
-
Good thoughts from Roman, for sure, and a good question, Dylan.
Roman is right that formal link analysis will provide the only data-based answer to your query about which link will "do more" for you. But, in general, for local businesses, it is best to build up local relevance with local links. However, if a dental practice had a chance to be featured on the website of the ADA or something like that, then of course, you'd jump at that chance.
What you don't want to do is focus on getting backlinks from something that really doesn't relate to the geo-industry. So, for example, a dentist in Chicago doesn't really have a sensible relationship to a directory of dental providers in San Diego ... even if you could somehow get a link there, it wouldn't be very relevant.
But, in general, build up highly relevant local links, and if the chance comes up to be featured on an authoritative industry site, go for that, too.
-
I made a quick research and I founded 12 sites related to dental health care as link prospect who already accept a guest post with an average PA over 40 who accept guest post. so as I mention if the link has enough quality no matter the origin will help your site to rank and if this link has local signals or local keywords even better
-
No matter where the link is coming from your main concern should be if that link is relevant to
- your audience
- your content
- your goals
You need to understand that your main goal is your audience (not your brand)
Which keywords are using? (I'm talking about your possible patience)
How they make their research? (of your services of course)
Which site are they visiting? (I'm talking about your competitors)Example: you have a link coming from a relevant blog with an article related to dental health
and pointing to your site with this anchor text keyword with your location, this blog has a lot of traffic and a good authority.On the other hands, you have a local directory pointing to your site
Which one do you think is more relevant to Google?
No matter if the first one is local or not. From the Google, perspective it's a relevant website, with relevant content, giving you a vote of trust (link is like a vote) with a local signal "your location"
what would I do in your case?
Make competition research
Identify your competitors
First, you need to identify your main competitors, those sites who are in the first results of Google
and are taking those possible clients with those keywords that you to rank forBacklink analysis
Then you need to determinate the site who are linking to your competitors I mean if your biggest competitor has 15 links will be easy to beat of course if have 200 you need to think in a better strategyKeyword analysis
On this point, you need to determinate the competition level of the keywords that you want to rank.I mean with competition level of 0 to 30 is fine, with a level of 30 to 60 will be not easy and I will take some efforts but you can do it, on the other hands over 60 just forget it and found another keyword.Performance analysis
On this day the performance matter so if your competitors have a poor performance then you have an opportunity, if don't so you need to think that you need, an outstanding performance, plus an outstanding content, plus outstanding structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why no backlinks from popular local news portals?
Hi friends. I build link portfolio for local businesses and found out that publishing payed news articles in biggest local news portals we never see backlinks coming from these portals. Interesting is that these articles even appears in google search. Backlinks is correct with anchor text. How is it even possible? For example latest article https://www.delfi.lv/bizness/komerczinas/kravu-parvadajumi-ar-temperaturas-rezimu-lielakie-izaicinajumi.d?id=52924741 or this https://www.tvnet.lv/7092731/es-ierobezojumu-ietekme-uz-kravu-parvadajumiem Stuff swears there is no restrictions. They even asked extra money for google indexing. You can see there is correct link in article. Any suggestion or idea how is this possible would be highly appreciated.
Local SEO | | netcomsia0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
How valuable is non-local organic traffic for local business?
Hey friends! I work for a local digital marketing agency in Greenville, SC – serving primarily local small businesses. Over the past six months, we've increased our monthly organic traffic by almost 100%. The majority of this traffic is coming to blogs we've written over the past year on industry topics and trends. I love seeing our traffic increase, but it hasn't necessarily translated to more quality leads. Conversion numbers have largely remained the same. I think one reason is that a lot of this traffic isn't local. Here's my question: as a local business, how valuable is content that ranks well and drives organic traffic, when the traffic isn't local, and from users we would never work with? A lot of this content has earned links and grown our authority, so I suppose we've seen benefit, but I'm struggling to convince myself that it's really that valuable. I know local content is key, but it feels like what we want to educate on isn't searched locally. Would love to hear your thoughts! Thanks!
Local SEO | | brooksmanley3 -
I need your help about backlinks
Hello everyone, If your website is in English and if you have backlinks in different language website, does it still affect the SEO in a good way or the websites that you have backlinks has to be in English for getting better position on SEO? I look forward to your answers.
Local SEO | | gyesilkaya0 -
Local SEO Mastermind Group?
Howdy Folks - I run a small (but growing!) SEO agency in Tennessee. I serve, primarily, local service businesses with Organic SEO and website development. I'm a completely self taught SEO and had an average client rank last year of just over position 2. I have long been dedicated to running my own SEO experiments to try to stay on top of what is working. With the constant changes to SEO, and the growing agency, I find I don't have the time to run all of the SEO experiments that I'd like to ensure that our packages are still giving the best value to our clients. I'm looking to see if 1 - 4 individuals, also running local SEO agencies, would like to form a sort of "mastermind group". Share ideas, successes and failures on a level that wouldn't be practical in a forum setting. I'm happy to share what has been working for my clients and would welcome a fresh set of eyes to see what we're missing. **Discussions like: ** Link Acquisition Scaling Staff, Content Creation and Systems Scaling Social Media Outreach Local Outreach Successes - Email Templates White/Black Hat SEO Techniques If you think it would be a good fit. Please PM me or comment. Thanks!
Local SEO | | CRO_first1 -
How to market web design and SEO company locally
Hello, I'm looking for easy (yah right, correct?) ways to market locally my web solutions company. I do web design, E-commerce web design, and I start informational and E-commerce companies for people starting at $1000/month - only new companies, later I'll do a little more E-commerce stuff. Looking for inexpensive, fairly easy ways to market locally. Thanks!
Local SEO | | BobGW0 -
Local Seo Start Up?
Hi I've recently started a Web design and Local SEO business in the UK and would love some advice on best practices and resources to do best by my clients. The last thing I want to do is get their site banned or penalised by Google. In the past I have used article marketing to get 100s of backlinks but I understand it isnt that simple anymore.I might add that I always did SEO for my own sites, never offered it as a service to others. So, I'm less reluctant to take chances. From looking at the competition in the local market I won't have to get too many backlinks to outrank most other companies. Just need to get the right good quality links. I am fairly experienced with onsite SEO. ANy advice or relevant resources would be greatly appreciated.
Local SEO | | malkeenan0 -
Creating an internal link network of clients
I am working with 9 different clients/websites. The websites can be grouped into 2-3 categories, for example, 3 of the websites are related to "Tattoos", another 3 are related to "Local contracting services" Would it be beneficial to create a "Sponsors" page for every website where I write a mini-article of each client and link to them? In other words, every website will have a backlink from the other 8. I already spoke to every client and they are willing to do this, as long as the link to the "Sponsors" page is only accessible in the footer nav. I can't see this hurting the rankings of the sites, but I am not sure if it's better to only include the websites that are categorized the same, or I should include every website.
Local SEO | | brfieger0