Primary versus secondary keyword

[seoanalytics]

Hello,

Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?

Thank you,

[Nigel_Carr]

Hi seoanalytics

I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.

https://moz.com/community/q/sentences-rdf-format

https://moz.com/community/q/asking-a-natural-question-in-h-tags

https://moz.com/community/q/bolded-words-in-search-results

https://moz.com/community/q/user-intent-and-ranking

This comment is simply idiotic, but more than that it is insulting:

"I have more chances of winning the lottery than ranking..."

Please don't bother me again.

Have a good weekend.

Nigel

[seoanalytics]

I am trying but let's be honest I have more chances of winning the lottery than ranking...

It is a matter of what words goes with which word surrounded by other words and only the computer know that, doesn't it ?

In the past I managed to get from 3 rd page to 3 rd position on a requested keyword just by adding 3 lines of text and the reason was just that the words used correlated well with the other words but honestly this was luck.

If someone has a technic that works that isn't luck I can't wait to hear it

[Nigel_Carr]

I have no idea what Alchemy API is.

No, write your own content with your own researched keywords.

[seoanalytics]

How about I I used alchemy api and use all the keywords of someone ranking 1 st to write my text, could it also work ?

[Nigel_Carr]

Hi seoanalytics

I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!

Good luck with it

Regards

Nigel

[seoanalytics]

Thank you for sharing the link about rank brain.

I do understand that it isn't necessary to pepper my content with all the possiblity semantically connected keywords are it won't look natural. However, from what I understand the idea is still to use those semantically connected keyword but naturally.

For example about Laptop chargers if I wrote a sentence like this would ok ? I have used semantically related keyword such as voltage, battrary, tablet and transformer.

"Laptop charger come with different voltages, 110 and 220. Once you have selected the battery that matches the voltage of your tablet you are good to go. If you can't find the correct voltage by a transformer and then plug it in. "

[Nigel_Carr]

Hi seoanalytics

The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.

Think of your website like this:

Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.

By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).

Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.

Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!

https://backlinko.com/google-rankbrain-seo

There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.

Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.

Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.

I hope this helps,

Regards

Nigel

[NickW816]

Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.

For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.

[Alick300]

Hi,

Primary keywords are the main keywords for which you want to rank. You are optimizing this keyword so that you can rank in Search engines. e.g Laptop chargers has the highest search volume

Secondary keywords mean those keywords which plays supporting role.

E.g Laptop batteries and chargers and Universal laptop chargers

Hope this helps.

Thanks