Keywords and keyword traffic

[Bengo-99]

Hi

I am struggling to know what keywords i should be targeting and how the website should be best optimised for said keywords.

The website offers bespoke service in the lake district UK a popular tourist destination,  The business operates within say a 30 km riadus of the area.   So target vistors to the website would specifically be looking for services in the lake district.  The trouble is for many targeted keywords for the area are quite low or no data shown.

For example: tipi camping lake district,  tipi hire lake district,  Glamping lake district

However nationally keywords for the service have a lot higher traffic i.e. tipi hire or tipi camping,  glamping

what keywords should be my target? and should I targeting my website for?

I don't want to target customers looking for these services outside of the lake district  and also by targeting keywords  without the term  lake district  means my competition is greater as i'm competing with the whole of the Uk  for serivces It can't provide.

please advise

thanks

[Bengo-99]

Hi Brooks

Thanks for your reply, yes helpful thanks.

Not sure if i made it clear above this is a clients website, they are based in the lake district and the operate from there.   The scope of their primary customer would be as far reaching as the whole of the UK who would search for their service in the Lake District  as well as local people searching for that service.

So local searches would I guess just use "tipi camping" and everybody else I'd hope would search for  "lake District tipi camping "

When optimising the site content I guess I would need to target "Lake District Tipi camping" in the content and title tags etc.  Presuming this would automatically take care of the local searches this way too. It was just the low volume traffic i was some what concerning.

I have also been focusing my efforts on ensuring a good local presence, citations, reviews google business etc.

[brooksmanley]

Hello!

It's important to note that Google does its best to give users exactly what they're searching for, and is aware of searchers location (for the most part). So a search for the query "tipi camping" from the lake district – if Google sees the search as a locally intended search – the searcher will more than likely see local results, like yourself.

So for starters, I would ask how you've seen Google treat those keyword searches – when you search for the query "tipi camping" from the lake district, do you see local results, or more general knowledge and national results?

Within your Moz campaign, I would make sure you're tracking for both "tipi camping lake district" nationally, and also "tipi camping" locally for your service area. If you're optimized well locally, and Google interprets the keywords you're seeking to optimize for (like "tipi camping") as a search with local intent, you most definitely have a shot at beating out those bigger brands.

So I would say not to worry too much about that search volume or the national competition for said keywords, but to put more focus on local optimization, citations, a stellar Google My Business profile, etc...

Is that helpful at all? Make sense?