Which Is More Important? Building a web page for customer reviews or a careers page?
-
Hello,
I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?
-
Yes have both. You need to have a page for EVERYTHING you do if you are a services business like a plumbers. I want to see all your employees smiling and looking like they aren't going to rip me off, I want their qualifications and how you are a great plumber and have been in business many years and I'd like to see every type of project that you do or a portfolio so I can see if you're the sort of plumber with one little van who comes and unblocks my drain or whether you can plumb in my £20,000 under-floor heating system.
I also need prices for everything and how you charge for things. Not just a 'oh we'll see when we get there' I want itemised and listed prices for jobs and then price tags on your portfolio jobs so I can compare them to mine.
I am actually looking for a plumber at the moment and their websites are dreadful. No qualifications, no experience, no pictures of the team, no idea how big or how long the business has been operating and no trust factors.
The social proof (reviews) shouldn't necessarily be confined to one page. Spread them out throughout your other content. Where you make a claim (we have the cheapest boiler systems) have a review where a customer has said, "and they're great value too" so I trust you're not just making it up.
Because people don't trust tradesmen - thee are huge trust issues - because in the past (and still now to an extent) plumbers will try to charge what they think you can afford or add charges on for remeasures and extra things 'we've found in the system'. You need to say that you can assess a system and thet sometimes the price will be more if there are unforeseen things. But come on let's fact it how many unforeseen things can there be. I give prices for everything and I'm a dentist - the human body is more unpredictable than a heating system. So you need to bust this myth wide open with open and honest prices. Don't just say 'we're open and honest' prove it with reviews that say these things about you. And with prices attached to your jobs that you've done or broad, ballpark prices on your website for the type of work that you do.
Team and recruitment pages are also trust factors because they show that you are a growing business. So have each team member and maybe a review where they've been mentioned by name as being especially friendly or efficient.
Then you'll be ahead of 99% of the other plumbers on the planet. Just like i'm ahead of 99% of the other dentists by using the same strategy of openness in a field where people are expecting pain and a big bill at the end of it. Just like you.
-
Thank you, Steve.
-
If both are important to you, than have both. The intent on those two things are different and will be looked at as such for search.
Using the proper structured data as Roman mentioned for both types of content will help search learn about your content faster and provide opportunities for rich results in your market.
-
Hello Roman,
The objective is to optimize both of course. I was just having a discussion with my SEO analyst and we were trying to figure out if we cant have both pages which one would be more important to have out of the two.
We have a plumbing company which we are always in need of techs, but we also want new customers to see our reviews.
Does that make sense?
-
I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?Ok, let me understand your question because it's very ambiguous question.
Both pages have benefits, both of them, reviews and job board are supported by GoogleReview
https://developers.google.com/search/docs/data-types/reviewJob Posting
https://developers.google.com/search/docs/data-types/job-postingSo both can give you visibility but the main question here
what is your main goal?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
How to Optimize Multiple Listing Pages
Hello Webmasters, How can I optimize a site having a listings which creates various multiple pages? e.g: Pages like below: http://moz.com/blog?page=2 http://moz.com/blog?page=3 etc I want to optimize meta tags of these pages. If i put common title and description. My moz analysis showing duplicate meta tags and duplicate description issues. Please guide me to optimize these type of pages.
On-Page Optimization | | wmsindia0 -
Duplicate Page Title
I have a dating site, it's got a lot of duplicate page titles, most of them are the language buttons for the users to view the site in there language. but I think it's obvious that the buttons don't have anything to do with it. I'm thinking that page tittle is basically a description of what the site is. like for an example "online-dating" is this it? please tell me in terms for a dummy, how to fix it.
On-Page Optimization | | clickit2getwithit0 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Link Building
I have to be doing something wrong. I have been trying to get homes for sale in Casa Grande AZ, and Casa Grande Real Estate to rank well in google. However, I am dropping in rank. What am I doing wrong http://azbestlistings.com/casa-grande-az-real-estate-homes-for-sale-in-casa-grande-az
On-Page Optimization | | sansonj0 -
Duplicate page content,
Hi, in my campaign crawls diagnostic, I have a lot of Duplicate page content, but we use canonicalization and I used webmastertool to make sure the campaign parameters are not consider by the Google bot. Can you see what could be my problem, or do you have a tip for me or things to look at ? Thank You VB
On-Page Optimization | | Vale70 -
Web Page Refresh
Hi there, we redesign our Website, changing it for a jquery based version. This new design is much more usable and nice for our users, however the average page views for user decreased a lot. Basically this is due to the fact that once the user is logged in, it spends most of the time in the same Web form which is updated through jquery without refreshing it. We were thinking about adding a meta refresh tag, or ad some javascript for getting this task done in order to get the relation page views/visitor increased. Do you think refreshing the page every 4 minutes could be penalized by Google (or other Search engines) ? Which should be the interval between refresh ? Would it be better to make it very explicit (i.e. adding a meta refresh tag) or using a kind of hide javascript ? We want to increase the pageviews but of course, we don't want to get penalized
On-Page Optimization | | martincad0 -
Too many on-page links
I manualy counted the links on my website http://www.commensus.com which came to around 50, but SEO moz says I have over 100 and google isn't seeing them all.
On-Page Optimization | | jawl44630