Which Is More Important? Building a web page for customer reviews or a careers page?

[Nicks123]

Hello,

I am wondering which would be more important to have on a website a customer review page or a careers page?

And as far an SEO advantage which is more important and why?

[Smileworks_Liverpool]

Yes have both.  You need to have a page for EVERYTHING you do if you are a services business like a plumbers.  I want to see all your employees smiling and looking like they aren't going to rip me off, I want their qualifications and how you are a great plumber and have been in business many years and I'd like to see every type of project that you do or a portfolio so I can see if you're the sort of plumber with one little van who comes and unblocks my drain or whether you can plumb in my £20,000 under-floor heating system.

I also need prices for everything and how you charge for things. Not just a 'oh we'll see when we get there' I want itemised and listed prices for jobs and then price tags on your portfolio jobs so I can compare them to mine.

I am actually looking for a plumber at the moment and their websites are dreadful.  No qualifications, no experience, no pictures of the team, no idea how big or how long the business has been operating and no trust factors.

The social proof (reviews) shouldn't necessarily be confined to one page.  Spread them out throughout your other content. Where you make a claim (we have the cheapest boiler systems) have a review where a customer has said, "and they're great value too" so I trust you're not just making it up.

Because people don't trust tradesmen - thee are huge trust issues - because in the past (and still now to an extent) plumbers will try to charge what they think you can afford or add charges on for remeasures and extra things 'we've found  in the system'.  You need to say that you can assess a system and thet sometimes the price will be more if there are unforeseen things.  But come on let's fact it how many unforeseen things can there be.  I give prices for everything and I'm a dentist - the human body is more unpredictable than a heating system.  So you need to bust this myth wide open with open and honest prices.  Don't just say 'we're open and honest' prove it with reviews that say these things about you.  And with prices attached to your jobs that you've done or broad, ballpark prices on your website for the type of work that you do.

Team and recruitment pages are also trust factors because they show that you are a growing business.  So have each team member and maybe a review where they've been mentioned by name as being especially friendly or efficient.

Then you'll be ahead of 99% of the other plumbers on the planet. Just like i'm ahead of 99% of the other dentists by using the same strategy of openness in a field where people are expecting pain and a big bill at the end of it.  Just like you.

[Nicks123]

Thank you, Steve.

[slatronica]

If both are important to you, than have both. The intent on those two things are different and will be looked at as such for search.

Using the proper structured data as Roman mentioned for both types of content will help search learn about your content faster and provide opportunities for rich results in your market.

[Nicks123]

Hello Roman,

The objective is to optimize both of course. I was just having a discussion with my SEO analyst and we were trying to figure out if we cant have both pages which one would be more important to have out of the two.

We have a plumbing company which we are always in need of techs, but we also want new customers to see our reviews.

Does that make sense?

[Roman-Delcarmen]

I am wondering which would be more important to have on a website a customer review page or a careers page?
And as far an SEO advantage which is more important and why?

Ok, let me understand your question because it's very ambiguous question.
Both pages have benefits, both of them, reviews and job board are supported by Google

Review
https://developers.google.com/search/docs/data-types/review

Job Posting
https://developers.google.com/search/docs/data-types/job-posting

So both can give you visibility but the main question here
what is your main goal?