Organic Traffic Drop of 90% After Domain Migration

[Kingalan1]

We moved our domain is http://www.nyc-officespace-leader.com on April 4th. It was migrated to https://www.metro-manhattan.com

Google Search Console continues to show  about 420of URLs indexed for the old "NYC" domain. This number has not dropped on Search Console. Don't understand why Google has not de-indexed the old site. 
For the new "Metro" domain only 114 pages are being shown as valid. Our search volume has dropped from about 85 visits a day to 12 per day. 390 URLs appear as "crawled- currently not indexed". Please note that the migrated content is identical. Nothing at all changed. All re-directs were implemented properly.

Also, at the time of the migration we filed a disavow for about 200 spammy links. This disavow file was entered for the old domain and the new one as well.

Any ideas as to how to trouble shoot this would be much appreciated!!! This has not been very good for business.

[DonnaDuncan]

Very hard to say what's going on Kingalan1 without a detailed analysis. You've done a domain and https migration at the same time. It could just be a result of the transition given Google will have indexed multiple versions of the same content. Give it some more time. After that, if things don't improve you'll need to do a detailed analysis to diagnose what the problem is.

[Kingalan1]

Hi Donna:

Yes, on official domain change got processed via Google Search Console.

I ran a MOZ crawl of the site. Every URL including the home page has a domain authority of 1. Previously the DA of the home page was 23.

No wonder the ranking and traffic dropped of the cliff! Assuming redirects were implemented correctly, (they were) is such a drop in DA normal after a migration?

Thanks, 
Alan

[DonnaDuncan]

Did you use google search console to tell google you were switching to a new domain?

[Kingalan1]

Yes, 301 redirection was done. We only had a handful of 404 errors. At the start the process appeared to progress very smoothly. Ranking dropped on all URLs. Some important URLs experienced a lesser drop (say position 2 to position 10). Most pages dropped form say position 12 to 60.

No content was changed during the move. Only 2 changes were:
-Different domain
-Secure domain (HTTPS).

The old domain was www.nyc-officespace-leader.com
The new domain is https://www.metro-manhattan.com

Actually the number of daily visitors has dropped from 80 to about 10. The migration occurred on April 3rd, about 16 days ago.

The number of impressions Google is serving us is gradually increasing. But because the ranking is so low, the number of clicks is low.

So your suggestion is to incorporate keyword rich content into pages that ranked well previously? Do you think this will revive ranking?

Is it possible that this drop is normal and that ranking should recover in the next 60-90 days? 
Or should I be concerned something has gone wrong?

[Zohaibkhannn]

Did you do 301 redirection to each and every URL?

Did you downloaded all the URL’s by signing in to your FTP or Cpanel account?

Did you change any content, meta tags or onpage elements?

Login to your google analytics account and export All Pages under site content. Compare the pages and find out if the pages are same for before site migration and after site migration is completed.

How many 404 errors did you receive in your google webmaster accounts. 404 errors will be generated if user’s click the url’s from google search or links present any where on the internet. Try to create an alternative page or redirect that to some other similar page.

You are saying that your traffic dropped from 1000 to 150. Did you checked which keywords ranking dropped, remain constant or improved, what is the landing page and ranking. 150 traffic that you are receiving are for the same pages that used to rank before or are new pages.

Try to find all the landing pages that used to rank for your important keywords, map your keywords to that URL and also try to add informational keyword rich content on the landing page that used to rank before website migration this may help in improving your rankings.

For more detail information read this Web Site Migration Guide - Tips For SEOs