Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Huge drop in rankins, traffic and impressions after changing to CloudFlare
-
Hi there,
In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression.
I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all.
Did anyone had the same event occur to them? Do you have any idea what could help this case?
-
This can involve many factors
- Is the new website on a dedicated IP and SSL?
- Did all of the URLs stay the same?
- Did any new Link Farms or SPAM links get added?
- Was all of the content transferred? ALL
- Same meta data and internal linking as well?
- Did the client happen to change addresses?
-
Trying a Reverse-IP lookup via domain may also help the OP to assess any potential threat(s) in that area
-
Hey there,
I am not entirely surely this is 100% the case, but quickly looking over a couple of articles it sounds like CloudFlare may share IP's with some questionable sites that may be on a watch list. Getting static IP's and CDN SSL's may help.
Using a CDN for the reasons above is a good move, could you try switching to another provider to see if any impact is seen.
Cheers
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When you change your domain, How much time do I have to wait for google to return the traffic used to have?
Hello. 20 days ago, I changed my domain from uclasificados.net to uclasificados.com doing redirect 301 to all urls, and I started to loose rankings since that moment. I was wondering if changing it back could be the solutions, but some experts recommend me not to do that, because it could be worse. Right now I receave almost 50% of traffic I used to receave before, and I have done a lot of linkbuilding strategies to recover but nothing have worked until now. Even though I notified google of this change and I send again my new sitemap, I don't see that have improve my situation in any aspects, and I still see in webmastertools search stats from my last website (the website who used to be uclasificados.com before the change). What should I do to recover faster?
Technical SEO | | capmartin850 -
Investigating a huge spike in indexed pages
I've noticed an enormous spike in pages indexed through WMT in the last week. Now I know WMT can be a bit (OK, a lot) off base in its reporting but this was pretty hard to explain. See, we're in the middle of a huge campaign against dupe content and we've put a number of measures in place to fight it. For example: Implemented a strong canonicalization effort NOINDEX'd content we know to be duplicate programatically Are currently fixing true duplicate content issues through rewriting titles, desc etc. So I was pretty surprised to see the blow-up. Any ideas as to what else might cause such a counter intuitive trend? Has anyone else see Google do something that suddenly gloms onto a bunch of phantom pages?
Technical SEO | | farbeseo0 -
How to change noindex to index?
Hey, I've recently upgraded to a pro SEOmoz account and have realised i have 14574 issues to do with 'blocked by meta-robot' and that 'This page is being kept out of the search engine indexes by the meta tag , which may have a value of "noindex", keeping this page out of the index.' How can i change this so my pages get indexed? I read somewhere that i need to change my privacy settings but that thread was 3 years old and now the WP Dashboard has updated.. Please let me know Many thanks, Jamie P.s Im using WordPress 3.5 And i have the XML sitemap plugin And i have no idea where to look for this robots.txt file..
Technical SEO | | markgreggs0 -
Google Impressions Drop Due to Expired SSL
Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012. The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed. Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic? I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this. Thanks for your help! Chris
Technical SEO | | MeMediaSEO0 -
Difference between search volume in KWT and Impressions in GWT
Hi there, Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work. Anyway. I've got an issue with keyword research phase of a client remarketing. Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc. Now, they rank #1 on Google.com for a certain keyword (logged out, of course). According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits. However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%. Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool. Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword. Any help would be really useful. Thank you!
Technical SEO | | Nobody15609869897230 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0 -
Multiple title and description change is considered spam?
I'm changing title and description several times throught 1-2 months... will Google penalize me? I'm worried that testing several title and description ideas would affect the site rankings on google. Anyone had a problem with that... or can i continue testing as many titles and descriptions as i want?
Technical SEO | | mosaicpro0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0