Huge drop in rankins, traffic and impressions after changing to CloudFlare
-
Hi there,
In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression.
I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all.
Did anyone had the same event occur to them? Do you have any idea what could help this case?
-
This can involve many factors
- Is the new website on a dedicated IP and SSL?
- Did all of the URLs stay the same?
- Did any new Link Farms or SPAM links get added?
- Was all of the content transferred? ALL
- Same meta data and internal linking as well?
- Did the client happen to change addresses?
-
Trying a Reverse-IP lookup via domain may also help the OP to assess any potential threat(s) in that area
-
Hey there,
I am not entirely surely this is 100% the case, but quickly looking over a couple of articles it sounds like CloudFlare may share IP's with some questionable sites that may be on a watch list. Getting static IP's and CDN SSL's may help.
Using a CDN for the reasons above is a good move, could you try switching to another provider to see if any impact is seen.
Cheers
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
Technical SEO | | sharp_instincts1 -
How to change the woocommerce product page permalink
How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
When do I change out my meta tags after a full website revamp?
We're creating a new version of our entire website - look and feel is completely different, though core functionality and results are the same. Just cleaner, faster.. etc. We're doing a temp redirect to the temporary url for testing and to slow roll the release to some of our users for a more friendly approach. Eventually, the new look and feel will be under the original url. I've researched best practices for the site transfer, including "make sure the meta tags for title and description are exactly the same". The concern I have is that Moz Analytics is detecting a lot of errors in the existing meta tags. They're too long, have changed and become inconsistent after being passed through different hands, & some have some keyword stuffing in there. I have plans to change them out and really clean them up... I'm just wondering, when is the best time to do that? Since the tags are bad, should I just do it now but make sure that the old and new are matching? Or should I wait (and for how long?) after the new site is switched over and everything is on the original URL?
Technical SEO | | SFMoz0 -
My whole directory dropped from google
Hi there I have lost a whole directory in Google rankings and this is where my traffic was coming from. Do you know why this would happen? It is the eCommerce part of the site. So if I do site:www.domain.com the site is there and then site:www.domain.com/directory is not there any more. Thanks for your help.
Technical SEO | | vcasebourne0 -
Will This Domain Change Hurt
I have a potential client that is looking to change their domain for branding reasons, but does not want to lose their solid SERP position. I'm not concerned about links continuing to pass juice as he was (though I am concerned about the link profile). What I am concerned about is domain age (moving from a 4 year old domain to one that has just been parked for 4 years but not used, or one that is currently just a redirect to his site), and the fact that his current URL is an EMD. He is using his state (only really does work there), plus two solid keywords in the domain, and wants to switch to brand name with one of the two solid keywords he was using. My initial thought is "if it's not broke, don't fix it." How worried should I be about rankings if we change this domain. Thanks for the help, and fire back any questions. Sorry I'm a little vague.
Technical SEO | | DeliaAssociates0 -
Dropped to 45th spot. How to track ?
Hi.. We specialize in CMS Development and all of our keywords were spotted on 1st page always. Most of them were on #1 only. ON a weekly basis, we only post resourceful blog posts on our website . Since 2-3 months, I have seen quite some drop in traffic and today when I tried the rank status, I see the keywords have dropped to 4th or 5th page. Is there a way, I can track, what went wrong ? Where to start with ? The site always ranked good since 2 years of its start already.
Technical SEO | | mageclub0 -
Google Impressions Drop Due to Expired SSL
Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012. The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed. Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic? I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this. Thanks for your help! Chris
Technical SEO | | MeMediaSEO0 -
Drop in Domain Authority and MozTrust -> -20% in traffic?
Hello Everybody,
Technical SEO | | uMoR
with the latest seomoz index update for OSE my website had a big drop in Domain Authority and MozTrust and at the same time a drop in SEO traffic. It seems to be a correlation between the drop in the Seomoz metric and SEO traffic, infact from the 9th of August we lost the 20% of traffic (the 2nd of august our DA and MT was normal, the 15th Seomoz show the drop). Unfortunately it seems that this trend is valid only for my website and not because of a Seomoz index error: my competitor still have the same DA and MT. I will check for sure if, with the next index update, there will be some change in DA or MT, anyway which are your suggestion? How can I know what has happened to my link profile and the cause of this big change? Advice are welcome!0