Does the traffic that a page get affects the page ranking?
-
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
-
Yes, the traffic that a page receives can indeed affect its page ranking in search engine results. Search engines like Google use a variety of factors to determine the relevance and authority of a webpage, and user traffic is one of those factors. When a page receives a high volume of traffic, it suggests to search engines that the content is valuable and relevant to users. As a result, the page may be rewarded with a higher ranking in search results.
However, it's important to note that traffic is just one of many factors that influence page ranking. Other factors such as the quality of the content, backlinks from authoritative websites, mobile-friendliness, page load speed, and user engagement also play a significant role.
Regarding the project "los 10 mejores casinos online" during the time you worked on it, the success of the project likely depended on various factors, including the quality of the resource, the relevance of the content, the user experience, and possibly the competition in the online casino industry. While traffic is important for visibility and potentially higher rankings, it's not the sole determinant. A high-quality resource with valuable information and a positive user experience can attract both traffic and positive recognition from search engines, ultimately contributing to the success of the project.
-
Thumbs up, checking Ad Rank is for relevancy is a pretty cool idea - thanks for reminding me there's a whole other world out there besides SEO!
-
There's some good discussion above and interesting ideas but ultimately none of us can know or confirm this 100%.
There is a general idea that links are only valuable if they drive traffic.
An extension of this idea comes from the notion that "drive traffic" means, the page or site in question receives organic visits.
The best way Google could guess this without "cheating" is through CTR and average position.
So if you have a link from a page which has zero visibility across keyword group or low rankings, it's fair to assume it gets no traffic.
If it has no traffic, Google probably deems it less valuable...
...and thus you could argue this means that "yes, the traffic a page gets affects the page ranking" indirectly.
It could also be seen as chicken/egg in terms of the page itself becoming "stronger" having received organic traffic.
/My rambling thoughts,
Nick
-
Very helpful answer.
I recently had a training on Digital marketing and they mentioned that what affect your page ranking is:
1. Quality of the site: Load time, UX
2. Trustworthiness: Backlinks from trustworthy sites
3. Popularity: Site's traffic & Page visits
4. Authority: Combined measure of Trustworthiness and Popularity
Now it is clear to me that this is meant to page visits from organic traffic.
-
Not traffic on its own. CTR and low bounce have been demonstrated to have an impact, but that's traffic and behaviour from organic results, not PPC.
-
Thanks for your answer.
I thought traffic affects the page ranking. The more popular the page (more traffic), the higher will be in SERP. Therefore if we want to improve the ranking of a page to bring more traffic through PPC will have a positive impact on the Organic page ranking. Any thoughts on this?
-
Answering your question title directly, ignoring your PPC extension. The traffic a page gets organically can affect rankings. People have carried out research in the past that demonstrates that CTR and bounce rate can affect future rankings. That said, Google may have adjusted that out now that people are aware as it could potentially be manipulated...
-
An interesting question...
Directly, no, Google state that PPC spend won't affect rankings. However, it's an interesting concept, if Google knows that a term you are using as a PPC keyword is driving traffic with a low bounce rate, that would indicate the page is relevant... therefore should it not rank more highly organically... who knows... Even if it has an impact, I wouldn't expect it to high up the list, so I wouldn't include those pages/terms purely for that reason.
That said, Google Ads can give you some useful insight into Google's opinion of your pages for specific keywords. If your Ad Rank is low for a page/keyword combination, then it is unlikely to rank well organically. You can look at "Landing Page Experience" and to a lesser extent "Expected CTR" to get an idea of which areas to target, improving those metrics on Ads could, based on the actions you would have likely had to have taken, improve your chances organically too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page ranking well for multiple keywords but which to optimize for?
I have a home page of a website that ranks well for multiple keywords and is the main source of conversions for the site. Obviously I would like to optimize the page to increase its rankings and click through rate on search results. But I cannot optimize for all can I? If I optimize for one or two then it seems to me the others will suffer. What is the best strategy here? Should I focus on creating new pages for each individual keyword and work on those instead?
Keyword Research | | Azam_Khan0 -
Keyword ranking stuck in neutral... Suggestions needed
Hi everyone. I wanted to make a post in hopes of getting some opinions on my next course of action when it comes to SEO. I have worked for my current company for 3 years and raised their keyword ranking from 39% to 55% (according to MOZ's keyword tracker). I did this mostly through improving on-page SEO for each keyword. I think the on-page SEO is as good as it can get? Just so you guys know there are 101 keywords they want to rank for nationally. We currently rank for 56. My current company has really starting to ask me more about the percentage we are at and they of course want it to grow (or show consistent growth) as time passes. Since May 2014 it seems to have fluctuated each week from 50% to 58%. Some other info: We are well known in our industry We post on social media almost every day We are at event trade shows We are a global company We have tons of ads in industry magazines etc. We have industry news sites write about us and link to us We are consistent with press releases (a few a month) With that being said, where should I go from here to get those number to grow? As I mentioned, my company is starting to look at these numbers more.
Keyword Research | | trumpfinc0 -
Specific Keyword Ranking Advice
Hi Folks, We're trying to optimize the page (http://alabu.com/goat-milk-soap/) for the keyword "goat milk soap". Our page used to rank #1 before Panda (actually our home page did, not the page I'm trying to optimize on now). Now we're around rank 25. I've followed all the guidelines for on-page optimization I know, and I've done everything I can think of. We're currently executing a link building campaign but that obviously takes time. Does anyone have any advice? Is there anything else I can do to improve our ranking? Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
Ranking for broad search terms
Hello, ive been getting some good organic traffic lately, i always run the live real time analytics and have noticed that the site is ranking for very broad terms and not specific exact keywords that i have the pages optimized for. Is there a reason for this? thx
Keyword Research | | TP_Marketing0 -
Keywords and Rank Checker Tool
Two questions about checking the rank of keywords. The easiest way to say this is by example. I have a keyword that SEOMOZ ranks on google in the 32nd position but when I look for that keyword in Google it's nowhere to be found (it's buried deep in the results pages somewhere). Where does SEOMOZ get its keyword results from? How do I non-localize my browser so I can see "global" keyword results? Is there such a thing? thanks in advance.
Keyword Research | | dpdeleon10 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Keyword Ranking Information
Recently I received an email from an SEO marketer with the following ranking information for my site (image attached) ( link to image http://imgur.com/CAo4D) I am sure he ran some sort of tool to this ... Is there any tool , which can give a list of low ranking articles in my site which have high search traffic CAo4D
Keyword Research | | iamnew1