Google Pagination Changes
-
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s).
Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first.
The way I see it I have one option: Show every product in each category on page 1.
I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it?
Is there anything I'm missing?
-
It's likely that they will be valued a bit less but the effects shouldn't be drastic. Even if you just had one massive page with all products on the ones at the top would likely get more juice anyway
If it's a crazy big concern, think about a custom method to sort your products
-
Thank you very much for taking the time to respond so eloquently.
If all the products would be visible in the base, non-modified source code (right click page, then click "view source" - is the data there?) then there is a high likelihood that Google will see and crawl it.
I can confirm that each product does in fact appear in the source data, so as you say, Google will crawl it which is somewhat of a relief.
Does this then mean that regardless of which page the products appear on, Google will simply ignore this factor and treat each product the same regardless?
The thing I am trying to avoid is products on page 2, 3 and so on from being valued less.
-
This is a great, technical SEO query!
What you have to understand is that whilst Google 'can' crawl JS, they often don't. They don't do it for just anyone, and even then they don't do it all of the time. Google's main mission is to 'index the web' - on that account their index of the web's pages, whilst vast - is still far from complete
Crawling JavaScript necessitates the usage of a headless browser (if you were using Python to script such a thing, you'd be using the Selenium or Windmill modules). A browser must open (even if it does so invisibly) and 'run' the JavaScript, which creates more HTML - which can then be crawled only **AFTER **the script execution
On average this takes 10x longer than basic, non-modified source code scraping. Ask your self, would Google take a 10x efficiency hit on an incomplete mission - for 'everyone' on the web? The answer is no (I see evidence of this every day across many client accounts)
Let's answer your question. If all the products would be visible in the base, non-modified source code (right click page, then click "view source" - is the data there?) then there is a high likelihood that Google will see and crawl it
If the data (code) only exists with right click, inspect element - and not in "view source" - then the data only exists in the 'modified' source code (not the base-source). In that scenario, Google would be extremely unlikely to crawl it (or always crawl it). If it's a very important page on a very important site (Coca Cola, M&S, Barclays, Santander) then Google may go further
For most of us, the best possible solution is to 'get' the data we want crawled, into the non-modified source code. This can be achieved by using JS only for the visual changes (but not the structure) or by adopting SSR (Server Side Rendering)
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing Stopped
Hello Team, A month ago, Google was indexing more than 2,35,000 pages, now has reduced to 11K. I have cross-checked almost everything including content, backlinks and schemas. Everything is looking fine, except the server response time, being a heavy website, or may be due to server issues, the website has an average loading time of 4 secs. Also, I would like to mention that I have been using same server since I have started working on the website, and as said above a month ago the indexing rate was more than 2.3 M, now reduced to 11K. nothing changed. As I have tried my level best on doing research for the same, so please if you had any such experiences, do share your valuable solutions to this problem.
Intermediate & Advanced SEO | | jeffreyjohnson0 -
Google Penalties not in Webmaster tools?
Hi everybody, I have a client that used to rank very well in 2014. They launched an updated URL structure early January 2015, and since they rank very low on most of the keywords (except the brand keywords). I started working with them early this year, tried to understand what happened, but they have no access to their old website and I cant really compare. I tried the started optimisation methods but nothing seems to work. I have a feeling they have been penalised by Google, probably a Panda penalty, but their Webmaster tools account does not show any penalties under manual actions. Do people impose penalties that are not added to Webmaster tools? If so, is there away I can find out what penalties and what is wrong exactly so we can start fixing it? The website is for a recruitment agency and they have around 400 jobs listed on it. I would love to share the link to the website but I don't believe the client will be happy with that. Thank you in advance.
Intermediate & Advanced SEO | | iQi0 -
No Google Ranking..yet
I have een working on my site for soem time. Trying to take the right steps to achieve good ranking in the long run and present the information we need to showcase to prospective clients. After several months I still see no ranking at all and I'm wondering if its becasue the front page is using a design similar to a one page website design? If anyone can provide some insight I would appreciate it. Even the smallest nudge i nthe right direction. We are also developing some new content for a blog and expanded written content for our services page. http://thatworksdesign.com
Intermediate & Advanced SEO | | Bvrettski0 -
Prevent Google from crawling Ajax
With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!
Intermediate & Advanced SEO | | Shawn_Huber0 -
Google drop down - keyword gone, why?
Hi guys, i received traffic off a yearly based term, this year for '2013' i noticed it is nowhere near what the yearly term was for the year before. I believe that Google has stopped the yearly term appearing in a drop-down menu from a big volume related term, my question is how do they determine what goes in the drop down menu for related/relevant searches?
Intermediate & Advanced SEO | | pauledwards0 -
VBulletin Pagination
I've been looking for quite some time for a way of incorperating rel=next/rel=prev into my vBulletin forum however I've had no joy. I want to try and consolidate my ranking as I have a very large amount of user generated content, but not enough links. Any help would be most appreciated. P.S - I have the vbSEO software and as far as I can see, there's no way of doing it through here.
Intermediate & Advanced SEO | | Optimise0 -
Have we suffered a Google penalty?
Hello, In January, we started a new blog to supplement our core ecommerce website. The URL of the website is www.footballshirtblog.co.uk and the idea behind it was that we would write articles related to our industry to build a community which would ultimately boost our sales. We would add several posts per day, a mix between shorter news stories of around 150 words and more detailed content pages of around 500 words. Everything was going well, we were making slow but sure progress on the main generic keywords but were receiving several thousand visitors a day, mostly finding the posts themselves on Google. The surge on traffic meant we needed to move server, which we did around 6 weeks ago. When we did this, we had a few teething problems with file permissions, etc, which meant we were tempoarily able to add new posts. As our developers were tied up with other issues, this continued for a 7-10 day period, with no new content being added. In this period, the site completely dropped from Google, losing all it's rankings and traffic, to the extent it now doesn't even rank for it's own name. This is very frustrating as we have put a huge amount of work and content into developing this site. We have added a few posts since, but not a huge amount as it is frustrating to do it with no return and the concern that the site has been banned forever. I cannot think of any logical reason why this penalty has occured as we haven't been link spamming, etc. Does anyone have any feedback or suggestions as to how we can get back on track? Regards,
Intermediate & Advanced SEO | | ukss1984
David0 -
Duplicate Listings on Google Maps
About 3 weeks ago google created a duplicate listing for our law firm on google maps. In building links I have tried very hard to ensure that our address and company name was always listed identically. Our correct firm name and address is Feldman Feldman & Associates, PC 2221 Camino Del Rio South, Suite 201 inevitably somehow the new listing stated Camino Del Rio S, Ste 201 All of our reviews moved over to this new profile, I claimed it, changed it to make it the same reported it to Google. Google merged them. Now Google has created another profile this time the firm name and address matches ours exactly (South and Suite both spelled out), but all of the reviews have moved over except for the most recent one(s). I have claimed it again and reported it to google, changed the address. Google then created another listing. Our page rank for keywords has been hurt by this. any idea why this keeps happening suggestions? Here are the two pages. This is our original listing http://maps.google.com/maps/place?hl=en&cid=468564492130231259 This is the new one google self created that stole all our reviews, but is ranked very poorly for the keyword searches. http://maps.google.com/maps/place?&cid=468564492130231259
Intermediate & Advanced SEO | | jfeld2220