Google for Jobs, Dublin, Ireland market
-
Hi Moz fans,
I face an issue with Google for Jobs, Dublin, Ireland market.
My client, a local job agency lose rank, his posts appear mediated by other big job companies who have high DA, over 60, client has less than 30 DA.
Any ideas?
Thanks in advance.Mª Verónica
-
Its my pleasure! I think you are evaluating this scenario correctly.
And a Merry Christmas and Happy New Year to you, too! Thank you so much for being part of the Moz community.
-
Hi Miriam,
Thank you! for taking the time to give me such a complete analysis of the problem here.
You are absolutely right, we have to deal with the encroachment of Google into this space, "our piece of cheese is even smaller as time goes by."
Of course, I will focus on the recommendations and tips you gave me. Really, a very good road map. Thanks again. Merry Christmas and a Happy New Year!
Mª Verónica
-
Thank you for the further details Mª Verónica.
It is always so hard when Google moves in on a territory where we were formerly doing well. Think of how, ten years ago, individual hotels had a chance of ranking their websites fairly well with a little work. Now, Google's hotel product + all of the other hotel rental mega sites out there are about all that ranks for queries like "hotel San Francisco".
It sounds to me like what you are witnessing with the client in Dublin is the encroachment of Google into this space, and you are right to realize you can't really beat this. Based on this, and without being able to investigate your actual client, I have a couple of things to suggest:
- There's an old saying: If you can't beat them, join them.
The client needs to become a master at posting to Google Jobs. They need to dive deep into learning how to ensure that their jobs are the ones coming up in the Google Jobs interface. I am not familiar enough with this topic to give expert advice, but here is a start: https://jobs.google.com/about/. And, if this data is being pulled from third parties like Monster or ZipRecruiter (see https://support.google.com/hire/answer/7326138?hl=en) the client needs to master inclusion on those sites.
The thing to remember is that hotels are still getting leads. It's just that less of them are likely coming from the website. They are coming through Google now. Your client may simply need to realize that their website is no longer going to be their top source of leads. Leads may have to come from other sources, now. It's a strategic shift the client likely needs to confront.
- This does not mean the client should give up on their website. I would suggest that you conduct an audit for the client in which you take their job category searches (both their top ones and their longer tail ones) and identify all the sites outranking them for those searches. Then analyze those sites to see:
-
Which ones the client can be listed on
-
Which ones aren't job listing sites but might link to your client via a list, a guest article, a sponsorship or other unstructured citation opportunity.
I would consider the old concept of Barnacle SEO (https://moz.com/blog/barnacle-seo-whiteboard-friday) to see where it can get the client.
- Finally, after taking care of everything you can do online for the client, I would advise them to evaluate their offline opportunities. If your client has a physical office in Dublin, what are the offline connections they need to make with job seekers in Dublin? What events can they sponsor, attend, speak at? Where do they need to advertise (billboards, newspapers, local radio, local TV?). What can they do on their physical premises to bring employers and job seekers into the building? Host events? Offer additional trainings and services? What would bring people in the door for a face-to-face interaction?
Google cannot replicate face-to-face communication. If your client can master the personal touch, offline, then they will be doing something Google can't rob them of, as you've said.
I hope these suggestions are of some help with creating a strategy for the client. Good luck!
-
Hi Miriam,
Thank you so much for taking time to answer this.
So far, officially Google Jobs is not working in Ireland, but in fact we see these results for almost all best keywords.
https://drive.google.com/file/d/1hqi8nt2A_up9R0UZgxyjq-VXjg3O7HRl/view
https://drive.google.com/file/d/1OFH-qreM4lKlfJ_-RLYBNh1Kcw_j8k1Y/view
Big jobs companies, pull jobs data and publish it "mediated" by them.
Therefore, my client's website from rank an average of #9 two months ago, now it has an average of #11.That is one result. Of course, the big companies publish the jobs, which are published first in my client's website. Those companies do not offer a link to my client's website, instead the URL without a link, the same with the contact email.
Truly, I can advise him to improve the structured data for jobs, but with those overwhelming DAs, I am not sure if it might work at all.
I am fully aware that it is imposible to compete with companies with over 100,000 back-links, despite my client has a 21 years old recruiter company with great reputation.
Any ideas?
Thanks in advance for any help and/or thinking about the issue. -
Hi Mª Verónica,
Just want to be sure I'm fully understanding the query. Your client is a job center in Dublin, and is being outranked by competitors with a higher DA. Is that right?
If I've understood correctly, and you're convinced that it's the DA-related metrics that are causing these competitors to outrank your client, then the answer would be to improve your client's DA-related metrics, too. Is there something specific you were thinking about and wanted particular advice on about improving your client's DA?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Does having a subdomains UK affect SEO in UK google results?
For exemple we set a UK subdomaine for : www.igomorocco.com www.uk.igomorocco.com Does having a subdomains UK affect SEO in UK google results? How this should be set up correctly?
Local SEO | | mounirigomorocco0 -
403 to filter markets???
Hello! I was running an exercise to investigate the market around the main keyword "Retail recruitment" just for the US. Looking for key competitors, I've found one of them blocking traffic from any other sources but USA. When you try to access that site from any other country it returns a 403 error code. I think the only reason for doing this is to avoid big companies globally based to actually find them or study them in order to compete. The URL I'm talking about is http://www.c2recruitment.com/... What do you think? Would be another reason to do so? I also wonder if they are doing that just to avoid undesired traffic in general as it's a kind of market with high amount of impressions but low CTR. Third theory is that there's some SEO black-magic-for-local-seo-trick I'm missing. Any thoughts?
Local SEO | | Avature.Marketing0 -
302 redirection from .com to .in. Google is indexing both urls
Hello Fellow members, I am sharing the problem what I am facing from client which is another division of my company ( taking as a client). Please recommend me a full proof solution. My client runs a fashion e-commerce site by .com domain in India but after 2 years they took decision that in India, only .in domain site would run with INR prices & outside in "$" prices. Now when If someone is searching with .com domain in India site is 302 redirecting into the .in domain. In India only .in site is working & outside .com but Google is indexing pages of both sites. With .com domain 5 lakhs + pages are indexed & from .in domain only 2600 pages. Content of both sites almost 95% same. I already recommended to put rel=canonical tag on both sites but this is not the permanent solution. They have started .in domain to show prices in "$" & "INR" only. Can you recommend me the best possible answer to solve this issue.
Local SEO | | sourabhrana0 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120 -
How to market locally for a national brand?
I just got a new client that offers travel information for cities throughout the US and Canada. They have a specific page set up for most locations. I want to promote each page for that community, but the task is very daunting, as you could imagine. It's almost like having a separate client in each city. I've optimized the title tags, meta descriptions, content and so forth, but that's not enough. Engaging in a backlinking and social media strategy for each location is insane - I wouldn't have enough time in the day. Looking for off page promotional ideas that can be scaled nationally. Does anyone have a similar situation with a national brand, or any ideas you'd like to share?
Local SEO | | Masbro1 -
Google "pigeon" update, is Google turning search over to all the directories?
The recent news re an update by Google is beginning to show some interesting changes. The first major piece on this came from SearchEngineLand and had top local people like Linda Buquet commenting. Another post on this regarding a "yelp" correction from Search Engine Land was also illuminating. With the real estate vertical, I am seeing zero local companies in Houston, in the first couple of SERP's, other than the large MLS system, HAR. The others showing are all real estate directories that are nationwide like realty com, zil low, tru lia, etc. You literally cannot get a local brokerage to show on the first two pages of serps using any high volume keyword.
Local SEO | | RobertFisher
Does this mean Google is choosing to begin relegating its search results to the directories? Obviously, there is no right answer, but it certainly means those of us in the agency world need to be very careful (yes, even more so) going forward. I appreciate your comments. Robert2 -
How many websites in Google Serps
Let say you are an electrician. You have a website in Google Serps After much deliberation you realise that the current domain name is giving the wrong signals to your potential customers. So you decide to rebrand to a new domain name. The new domain will have fresh content (no duplication). Question
Local SEO | | Mark_Ch
Can you have both instances live in Google Serps and eventually retire the current website via a 301 redirect to the new domain. Thanks Mark0