Partial Website Translation - Strategy Debate
-
Hi
We have a travel site with over 3000 pages in English. Of these around 200 relate to products and the rest are content articles, most of which with very low traffic.
Certain products and pages appeal directly to users in different languages (around 20-30 out of 200 for each language).
We are debating how to go about translating these pages...
If we did "oursite.com/es/product", "oursite.com/de/product", etc then users entering the site on these translated pages from Google would be limited to seeing a very cut down site, bearing in mind most speak English and would also be able to interact with our English language content we are probably losing out.
Also, if we detected user language on entry, we would show effectively hide most of our product and content from users.
Any suggestions or ideas about how to go about this without losing engagement/conversions/creating a mess?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
User Testing a Website
Hello We're soon going to be embarking on a fairly major site overhaul and while this isn't a particularly SEO related question, I’m keen to integrate user feedback quite heavily in this process and would appreciate your opinion as how best to collect this feedback. These are the kind of questions that I would like to pose: Is it clear when you visit the site, what it is that they do? What is your first thought about the site when you visit it? On the homepage, where is your eye drawn to immediately? When wishing to purchase a product, would this product page draw you into the sale? Do you get a general feeling of trustworthiness on the site? Using the series of drop downs on the homepage, please choose any product and follow the process through to the checkout. Did you feel that this was engaging throughout? Rather than yes/no answers I’d like the user to spend a good 5-10 minutes giving their detailed opinions so that we can gain some genuine inspiration on how best to improve the site. What would be the best method of collecting this data? I was thinking perhaps Amazon Mechanical Turk but the thrust of the work offered there seems to be so diverse that I’m not sure we’d get people in tune with offering the kind of detailed answers that I’d be hoping for. Thanks for your help.
Conversion Rate Optimization | | ChrisHolgate0 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Does anyone have a form solution which would allow for specific website visitor information (keywords, path, etc...from Google Analytics), to be passed to a form submitted by that user which could be passed to a Zoho CRM lead record?
Looking for form analytics which offers: security, CSS integration, capture of Google Analytics data, integration with Zoho CRM.
Conversion Rate Optimization | | greenefficient0 -
Reviewing my Adwords Strategy
Before I started working on Organic SEO, I did Adwords. Being that I am entirely self-taught with adwords, I am concerned that about what I might not know. From time to time I have looked for outside advice, but I never got very far. It seemed that I would be talking to a salesman, someone who knew less than me, or someone who was horrified that I had 7,500 tracked words. So I am presenting my methods here for comment. Each keyword I have used is placed into an exact match campaign, phrase match campaign, and broad match campaign. Exact match gets the highest bid, broad match the lowest. Every week, I cull new keywords from phrase and broad results. I also create negative keywords each week based on searches that are obviously not looking for my products. Over time, I get very few searches triggered from broad matches. Keywords are kept in ad groups that generally have less than 6 keywords. Acceptable conversion costs are decided based on product category. I have made an assumption that first position adwords results are too expensive (idiots overpay for them). I automatically reduce my bid 10% on any ad that has an average position of greater than 1.5. I automatically reduce my bid 10% on any ad that has a conversion cost greater than my target. I delete keyword that have a CTR below 1%. I generally require 300 clicks to make a determination. All ads have been endlessly split tested to the point I don’t split test them much now. I judged ads for both click through rate and conversion rate. End result: After 4 years of doing this, conversion costs are below target costs. Not sure what else I could do to improve it, but looking for ideas. Management of the system is pretty easy now, as well. Anything I am missing?
Conversion Rate Optimization | | EugeneF0 -
Canonical to another website?
I've recently noticed in my adwords campaigns that using exact match domains improves my quality scores so I've been snatching up all kinds of domains which include different keywords. On these new sites (which I only use to bring down my CPC) I've been tossing up a landing page, scraping some content form my main site and direct a canonical tag to my organic site so google doesnt penalize me for duplcant content. It is ok to use a canonicle to an outside website and Is there any precautions when doing this? I just want to be sure I'm not hurting my main site where we rank well organicly on and I was also wondering if any of these sub sites which also have links to my main site carry any vaue. Appreciate any feedback! -Cliff
Conversion Rate Optimization | | CliffAuerswald0 -
What are the strategies to follow while doing the weekend SEO Promotion during festivals for any kind of e-commerce website?
I need a complete online marketing plan for the weekend SEO activities. As it relates with festive time so the plan must be covered all the elements of online marketing as well as offline marketing methods.
Conversion Rate Optimization | | srpatnaik0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0