Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemap use for very large forum-based community site
-
I work on a very large site with two main types of content, static landing pages for products, and a forum & blogs (user created) under each product. Site has maybe 500k - 1 million pages. We do not have a sitemap at this time.
Currently our SEO discoverability in general is good, Google is indexing new forum threads within 1-5 days roughly. Some of the "static" landing pages for our smaller, less visited products however do not have great SEO.
Question is, could our SEO be improved by creating a sitemap, and if so, how could it be implemented? I see a few ways to go about it:- Sitemap includes "static" product category landing pages only - i.e., the product home pages, the forum landing pages, and blog list pages. This would probably end up being 100-200 URLs.
- Sitemap contains the above but is also dynamically updated with new threads & blog posts.
Option 2 seems like it would mean the sitemap is unmanageably long (hundreds of thousands of forum URLs). Would a crawler even parse something that size? Or with Option 1, could it cause our organically ranked pages to change ranking due to Google re-prioritizing the pages within the sitemap?
Not a lot of information out there on this topic, appreciate any input. Thanks in advance. -
Agreed, you'll likely want to go with option #2. Dynamic sitemaps are a must when you're dealing with large sites like this. We advise them on all of our clients with larger sites. If your forum content is important for search then these are definitely important to include as the content likely changes often and might be naturally deeper in the architecture.
In general, I'd think of sitemaps from a discoverability perspective instead of a ranking one. The primary goal is to give Googlebot an avenue to crawl your sites content regardless of internal linking structure.
-
Hi
Go with option 2, there is no scaling issue here. I have worked with and for sites that have a high multiplier on the number of sitemaps and pages that they're submitting, in some cases up to 100M pages. In all cases, Google was totally fine in crawling and processing the data that was there. As long as you follow the guidelines (max 50K URLs in a sitemap) you're fine as you're just providing another file that usually doesn't exceed about 50MB (depending on if you also add images to the sitemap). If you have an engineering team build the right infrastructure you can easily deal with thousands of these files and run them automated every day/week.
My main focus on big sites is also to streamline their sitemaps to have sitemaps with just the last 50.000 pages and the same for the last 50.000 pages that were updated. This way you're able to also monitor the indexation level of these pages. If you are able to, for example, combine the data from log file analysis you can say: we added 50K pages and Google in the last days were able to crawl X percentage of that.
Hope this gives you some extra insights.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we use Cloudflare
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!
Technical SEO | | tiromedia1 -
Desktop & Mobile XML Sitemap Submitted But Only Desktop Sitemap Indexed On Google Search Console
Hi! The Problem We have submitted to GSC a sitemap index. Within that index there are 4 XML Sitemaps. Including one for the desktop site and one for the mobile site. The desktop sitemap has 3300 URLs, of which Google has indexed (according to GSC) 3,000 (approx). The mobile sitemap has 1,000 URLs of which Google has indexed 74 of them. The pages are crawlable, the site structure is logical. And performing a Landing Page URL search (showing only Google/Organic source/medium) on Google Analytics I can see that hundreds of those mobile URLs are being landed on. A search on mobile for a longtail keyword from a (randomly selected) page shows a result in the SERPs for the mobile page that judging by GSC has not been indexed. Could this be because we have recently added rel=alternate tags on our desktop pages (and of course corresponding canonical ones on mobile). Would Google then 'not index' rel=alternate page versions? Thanks for any input on this one. PmHmG
Technical SEO | | AlisonMills0 -
Image Sitemap
I currently use a program to create our sitemap (xml). It doesn't offer creating an mage sitemaps. Can someone suggest a program that would create an image sitemap? Thanks.
Technical SEO | | Kdruckenbrod0 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
MBG Tracker...how to use it?
So I am a new blogger that has been submitting guest blog posts to a number of different blogs. It was recommended that I use the MBG Tracker so I can track the back links. The problem is that I am totally lost on how to use this tool. As I said before I am new to this whole thing and I am not really sure what constitutes a "base link" and a "back link." In the author bylines we are linking to different pages within a larger website. If anyone can help me I would really appreciate it!
Technical SEO | | Stroll0 -
How to generate a visual sitemap using sitemap.xml
Are there any tools (online preferably) which will take a sitemap.xml file and generate a visual site map? Seems like an obvious thing to do, but can't find any simple tools for this?
Technical SEO | | k3nn3dy30 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0