Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing the language of the website meta title and description?
-
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
-
Many thanks for your reply. I appreciate it. If it's approximately a week to take effect, I will experiment and give it a try. Furthermore, I've decided actually to delete the website title. : )
Since my website engine (Adobe Portfolio), for some reason, places the website title in front of the page title (according to Moz Page Optimization Score crawl), my keywords appear only in the second part of the title, instead of the beginning. This way, all my titles are also too long, since the website title is added to the lenght of the page title.
I am not sure if deleting is the right solution, but the only way to find out is to test.
-
I'm not sure I understand. I assume you are in travel something, and usually, the English speaking audience is of more interest. Now, it is your local audience due to lack of traveling. To be clear, a title tag change can have an impact in under a week. However, the search engines retain the right to ignore your title at any time
- they do it all the time with titles that they deem irrelevant.I'd need to see the pages to be sure, but as long as they are relevant to the audience you are targeting, you should be okay in theory.
-
Hi Kate! Usually, I target the international audience, and most of my pages are written in English. I also have pages written on the local language; they rank well but could rank better.
Due to the travel restrictions recently, I need to target the local audience. However, if the pandemic is over, I would change it again to English, which is why I wonder how much time it takes to take effect (if any) and to regain the current rankings for English searches later.
By the way, the site uses a simple engine, with no option to set up a multi-lingual mode or something like that. -
Can you tell me more? Is your target market multi-lingual? Can you expand on why you would change your title language but not the site language?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct Hreflang & Canonical Tags for Multi-Regional Website English Language Only having URL Parameters
Dear friends, We have a multi-regional website in English language only having the country selector on the top of each page and it adds countrycode parameters on each url. Website is built in Magento 1.8 and having 1 store with multiple store views. There is no default store set in Magento as I discussed with developer. Content is same for all the countries and only currency is changed. In navigation there are urls without url parameters but when we change store from any page it add parameters in the url for same page hence there are total 7 URLs. 6 URLs for each page (with country parameters) and 1 master url (without parameters) and making content duplicity. We have implemented hreflang tags on each page with url parameters but for canonical we have implemented master page url as per navigation without url parameters Example on this page. I think this is correct for master page but we should use URL parameters in canonical tags for each counry url too and there should be only 1 canonical tag on each country page url. Currently all the country urls are having master page canoncial tag as per the example. Please correct me if I am wrong and **in this case what has to be done for master page? **as google is indexing the pages without parameters too. We are also using GEOIP redirection for each store with country IP detection and for rest of the countries which are not listed on the website we are redirecting to USA store. Earlier it was 301 but we changed it to 302. Hreflang tags are showing errors in SEMRush due to redirection but in GWT it's OK for some pages it's showing no return tags only. Should I use **x-default tags for hreflang and country selector only on home page like this or should I remove the redirection? **However some of the website like this using redirection but header check tool doesn't show the redirection for this and for our website it shows 302 redirection. Sorry for the long post but looking for your support, please.
International SEO | | spjain810 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Sitelinks in multiple language
Hello ! In a french browser & french Google interface with no browsing history, I have the french version of my website indexed, but the site links coming along with it are in English ! Is there any way to combat this? Note - we use a 302 language re-direction. See screenshot here: http://bit.ly/25kViB0
International SEO | | TechWyse0 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.com, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
SEO for .com vs. .com.au websites
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg
International SEO | | gregelwell0 -
Spanglish? Picking keywords for an English website with a Spanish speaking search demographic
I'm putting together meta data for an English website whose target search demographic is the Hispanic market. The website has a Spanish translation as well. When I entered the website into the Google Adwords keyword tool to begin doing keyword research, all keywords returned to me were in Spanish. I am unsure if the meta data keywords I'm preparing for the page should be in Spanish despite the fact that I am preparing the meta data for the English version. Moreover, should there be any mixed Spanish English (Spanglish?) keywords as users might be searching under the English search but in Spanish or with queries that are partially in Spanish?
International SEO | | IMM0 -
Website Target in Europe
Hi, I am planning a site to target in Europe and I expect to translate my site into ten different languages namely English, French, Spanish, Italian, German, Russian, Greek, Portuguese, Dutch and Swedish. I am doing some study of this case in targeting different countries for SEO, most of the advise are the following: a. Build 10 different websites and target different geographical location in Google Webmaster b. Get 10 different country specific domains for 10 different websites I would like to hear any suggestion if there is anything better than this ? I had all the materials and translation ready but building 10 different websites or getting 10 different domains are very time consuming and costly. I would be appreciated if any one had any advise for me to make the website more management friendly. Thank you. Tom
International SEO | | Stevejobs20110 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0