Using GeoDNS across 3 server locations
-
Hi,
I have multiple servers across UK and USA. I have a web site that serves both areas and was looking at cloning my sites and using GeoDNS to route visitors to the closest server to improve speed and experience
So UK visitors would connect to UK dedicated server, North America - New York server and so on
Is this a good way or would this effect SEO negatively.
Cheers
Keith
-
Hi Keith,
I meant the physical bandwidth - i.e. your time. I probably should've been more clear in a technical forum!
For the architecture, there are a few common setups. What I am in the middle of doing here at my company is through Google Cloud services. Duplicating the website app or script (I.e. Wordpress, Ghost, Drupal, CMS, Python App, Rails app, etc) across the several servers and using a load balancer to determine the fastest server. In the app's configuration I am using a single Database server also set up on Google Cloud, so when one server executes a command, it is reflected for all users on all servers. If you're Cron-jobbing all the servers you have set up but no common database, you're going to have some integrity issues, with some servers having some comments or edits, and some servers not.
-
Hi,
I have quite a lot of servers dotted around UK and USA so hosting and bandwidth is no big issue. if I host soley UK the ping times is a whopping 100ms+ to USA and vice versa so this leads me to hosting at least bother countries and latency will be 10-20ms and TTFB nice and low
I like the idea of creating and maintaining one major site as all will be English based, any backlinks will always be pointed to the dot com as opposed to splitting across multiple domains. Seo wise not too bothered will be focusing on speed and entertaining people with info on what they looking for - too me this is more important then the rest
Al servers are Cpanel based, so will try and find a solution to replicate sites in real-time or cron based intervals. this will be the next challenge
If I can pull this off it will be great for other sites I have too
Regards
Keith
-
Personally, I would use the one domain. And from what you've said, you would prefer it as well.
Thankfully, rankings are on a domain basis and not an IP basis, so there would be no issue in the first scenario. If you are duplicating and synchronizing the servers, you are better off using the one domain because you aren't creating two separate websites with differing content (UK English vs US English).
Do you have the bandwidth or ability to produce separate versions (for each domain) for each area you want to target? If not you are best off generalizing your website to target all English users instead of en-US, en-GB, etc. You're going to have to evaluate your geotargeting goals and budget.
-
Hi,
Many thansk for your input
I was planning to use cloudns GeoIP to send visitors to the server of their region.
So having one web site - www.xyz.com that is duplicated across three server (location) so all people see the same site. this would maintain the backlinks and no matter if google crawls from USA or UK it will see it as one domain with exception of 3 IP's in useor have www.xyz.com and www.xyz.co.uk as duplicates and set this in google webmaster tools.
plus set the language en-US and en-UKNot sure which is the best solution. www.xyz.com has the most backlinks and DA, where www.xyz.co.uk has zero and will be new to the world
I would rather people generate backlinks for the one domain as well
Your thoughts are welcome
Regards
Keith
-
The way GeoDNS works is through one of two methods: split DNS or load balancing. The end result is the same, the user will be directed to their closest or fastest available server.
Theoretically, this helps achieves a major goal of technical SEO - great site speed.
With the new Google Web Core Vitals update of this year, site speed and user experience has been further notched up as ranking factors. To get more technical– LCP, largest contentful paint, the speed of which the largest asset on a page loads, and FCP, first contentful paint, the speed of which the first legible content is produced on the screen, are site speed signals used by Google in their ranking algorithm. By connecting a user to the closest/ fastest server available, you can bring down the time on LCP and FCP and thereby increase your rank. The rank change may not be immediately noticeable depending on the competitiveness of your keywords and industry. You can measure these and other variables here: https://developers.google.com/speed/pagespeed/insights/
In short: No, your SEO won't be negatively impacted, and it will more likely be positively impacted by these optimizations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you get penalized in search results when you use a heading tag, but it's not technically a heading (used for emphasis)?
Do you get penalized in search results when you use a heading tag, but it's not technically a heading? My clients are using heading tags for text they want to emphasize and make stand out. Does this affect search rankings for SEO?
Technical SEO | | jthompson05130 -
Use of Multiple Tags
Hi, I have been monitoring some of the authority sites and I noticed something with one of them. This high authority site suddenly started using multiple tags for each post. And I mean, loads of tags, not just three of four. I see that each post comes with at least 10-20 tags. And these tags don't always make sense either. Let's say there is a video for "Bourne Legacy", they list tags like bourne, bourney legacy, bourne series, bourne videos, videos, crime movies, movies, crime etc. They don't even seem to care about duplicate content issues. Let's say the movie is named The Dragon, they would inclue dragon and the-dragon in tags list and despite those two category pages(/dragon and /the-dragon) being exactly the same now, they still wouldn't mind listing both the tags underneath the article. And no they don't use canonical tag. (there isn't even a canonical meta on any page of that site) So I am curious. Do they just know they have a very high DA, they don't need to worry about duplicate content issues? or; I am missing something here? Maybe the extra tags are doing more good than harm?
Technical SEO | | Gamer070 -
How best to optimise a website for more than one location?
I have a client who is a acupuncturist and operates clinics both in Chester and Knutsford in Cheshire the site performs well for Chester based terms such as "Chester acupuncture" this is the primary location the client wishes to focus efforts on but would also like to improve rankings for the Knutsford clinic and area. I have setup local places pages for each clinic and registered each on different local directories. Both clinic addresses are placed on each page of the website and have a map to each on the contact page. Most of the on-page SEO elements such as page titles, descriptions and on-page keywords mainly focus on the term "Chester" over "Knutsford" is it advisable to target both locations in these page elements or will local search have an effect on this and will reduce/ dilute overall rankings for Chester clinic? I haven't setup and separate page for each clinic location as this might help in terms of SEO for improving ranking for both locations but from a user point of view it would just duplicate the same content but for a different location and also would create duplicate content issues. Any advice/ experience on this matter would be greatly appreciated.
Technical SEO | | Bristolweb0 -
How to attach at text to image that other websites use from my website
I often have other websites link to my website. They will do this with an image that they pull off of my website. (actually my website continues to serve the image). These inbound links are great, but they don't have alt text. Is there a way for me to attach alt text to the images, or is this something the other website needs to code themselves?
Technical SEO | | EugeneF0 -
Still Use Nofollow Home?
I was wondering how many of you are still nofollowing the Home button or anything else for that matter? I thought NoFollow was getting a little outdated, but I still see it lots of places. Thoughts?
Technical SEO | | poolguy0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0 -
What are the SEO implications of using Interstitials?
Hi, I want to implement an interstitial similar to http://timesofindia.indiatimes.com/defaultinterstitial.cms. Within few seconds it gets redirected to http://timesofindia.indiatimes.com/. What are the SEO implications of having this sort of arrangement? Regards
Technical SEO | | IM_Learner0 -
301 redirect to 1 of 3 locations based on browser languge? Is this ok?
Hi all, I'm taking over a site that has some redirect issues that need addressed and I want to make sure this is done right the first time. The problem: Our current setup starts with us allowing both non-www and www pages. I'll address this with a proper rewrite so all pages will have www. Server info: IIS and runs PHP. The real concern is that we currently run a browser detection for language at the root and then do a 302 redirect to /en, /ge or /fr. There is no page at the www.matchware.com. It's an immediate redirect to a language folder. I'd like to get these to a 301(Permanent) redirect but I'm not sure if a URL can have a 301 redirect that can go to 3 different locations. The site is huge and a site overhaul is not an option anytime soon. Our home page uses this: <%
Technical SEO | | vheilman
lang = Request.ServerVariables("HTTP_ACCEPT_LANGUAGE")
real_lang = Left(lang,2)
'Response.Write real_lang
Select case real_lang
case "en"
Response.Redirect "/en"
case "fr"
Response.Redirect "/fr"
case "de"
Response.Redirect "/ge"
case else
Response.Redirect "/en" End Select
%> Here is a header response test. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ HTTP Request Header Connect to 87.54.60.174 on port 80 ... ok GET / HTTP/1.1[CRLF] Host: www.matchware.com[CRLF] Connection: close[CRLF] User-Agent: Web-sniffer/1.0.37 (+http://web-sniffer.net/)[CRLF] Accept-Charset: ISO-8859-1,UTF-8;q=0.7,*;q=0.7[CRLF] Cache-Control: no-cache[CRLF] Accept-Language: de,en;q=0.7,en-us;q=0.3[CRLF] Referer: http://web-sniffer.net/[CRLF] [CRLF] HTTP Response Header --- --- --- Status: HTTP/1.1 302 Object moved Connection: close Date: Fri, 13 May 2011 14:28:30 GMT Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET Location: /ge Content-Length: 124 Content-Type: text/html Set-Cookie: ASPSESSIONIDQSRBQACT=HABMIHACEMGHEHLLNJPMNGFJ; path=/ Cache-control: private Content (0.12 <acronym title="KibiByte = 1024 Byte">KiB</acronym>) <title></span>Object moved<span class="tag"></title> # Object Moved This object may be found <a< span="">HREF="/ge">here. +++++++++++++++++++++++++++++++++++++++++++++++++++++ To sum it up, I know a 302 is a bad option, but I don't know if a 301 is a real option for us since it can be redirected to 1 of 3 pages? Any suggestions?</a<>1