Using GeoDNS across 3 server locations
-
Hi,
I have multiple servers across UK and USA. I have a web site that serves both areas and was looking at cloning my sites and using GeoDNS to route visitors to the closest server to improve speed and experience
So UK visitors would connect to UK dedicated server, North America - New York server and so on
Is this a good way or would this effect SEO negatively.
Cheers
Keith
-
Hi Keith,
I meant the physical bandwidth - i.e. your time. I probably should've been more clear in a technical forum!
For the architecture, there are a few common setups. What I am in the middle of doing here at my company is through Google Cloud services. Duplicating the website app or script (I.e. Wordpress, Ghost, Drupal, CMS, Python App, Rails app, etc) across the several servers and using a load balancer to determine the fastest server. In the app's configuration I am using a single Database server also set up on Google Cloud, so when one server executes a command, it is reflected for all users on all servers. If you're Cron-jobbing all the servers you have set up but no common database, you're going to have some integrity issues, with some servers having some comments or edits, and some servers not.
-
Hi,
I have quite a lot of servers dotted around UK and USA so hosting and bandwidth is no big issue. if I host soley UK the ping times is a whopping 100ms+ to USA and vice versa so this leads me to hosting at least bother countries and latency will be 10-20ms and TTFB nice and low
I like the idea of creating and maintaining one major site as all will be English based, any backlinks will always be pointed to the dot com as opposed to splitting across multiple domains. Seo wise not too bothered will be focusing on speed and entertaining people with info on what they looking for - too me this is more important then the rest
Al servers are Cpanel based, so will try and find a solution to replicate sites in real-time or cron based intervals. this will be the next challenge
If I can pull this off it will be great for other sites I have too
Regards
Keith
-
Personally, I would use the one domain. And from what you've said, you would prefer it as well.
Thankfully, rankings are on a domain basis and not an IP basis, so there would be no issue in the first scenario. If you are duplicating and synchronizing the servers, you are better off using the one domain because you aren't creating two separate websites with differing content (UK English vs US English).
Do you have the bandwidth or ability to produce separate versions (for each domain) for each area you want to target? If not you are best off generalizing your website to target all English users instead of en-US, en-GB, etc. You're going to have to evaluate your geotargeting goals and budget.
-
Hi,
Many thansk for your input
I was planning to use cloudns GeoIP to send visitors to the server of their region.
So having one web site - www.xyz.com that is duplicated across three server (location) so all people see the same site. this would maintain the backlinks and no matter if google crawls from USA or UK it will see it as one domain with exception of 3 IP's in useor have www.xyz.com and www.xyz.co.uk as duplicates and set this in google webmaster tools.
plus set the language en-US and en-UKNot sure which is the best solution. www.xyz.com has the most backlinks and DA, where www.xyz.co.uk has zero and will be new to the world
I would rather people generate backlinks for the one domain as well
Your thoughts are welcome
Regards
Keith
-
The way GeoDNS works is through one of two methods: split DNS or load balancing. The end result is the same, the user will be directed to their closest or fastest available server.
Theoretically, this helps achieves a major goal of technical SEO - great site speed.
With the new Google Web Core Vitals update of this year, site speed and user experience has been further notched up as ranking factors. To get more technical– LCP, largest contentful paint, the speed of which the largest asset on a page loads, and FCP, first contentful paint, the speed of which the first legible content is produced on the screen, are site speed signals used by Google in their ranking algorithm. By connecting a user to the closest/ fastest server available, you can bring down the time on LCP and FCP and thereby increase your rank. The rank change may not be immediately noticeable depending on the competitiveness of your keywords and industry. You can measure these and other variables here: https://developers.google.com/speed/pagespeed/insights/
In short: No, your SEO won't be negatively impacted, and it will more likely be positively impacted by these optimizations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is using hreflang if u have plenty of other geo signals ?
HI How important is it to use the hreflang attributes and supporting sitemaps (and do you need both) ? Since if sites are being set up on country specific tlds (but on top of WP multisite network.domain.com environment) and geotargeted in GWT, as well as country meta tags and local schema etc etc that should send enough signals shouldnt it 🙂 ? Implementation of hreflang seems like an absolute technical nightmare All Best Dan
Technical SEO | | Dan-Lawrence0 -
Question About Using Disqus
I'm thinking about implementing Disqus on my blog. I'd like to know if the Disqus comments are indexed by search engines? It looks like they are displayed using Ajax or jQuery.
Technical SEO | | sbrault740 -
Which Web host do you use?
A friend of mine has a successful website which is hosted by the company he used to use for developing his site. As he no longer uses them feels he should use it. Who do you use for hosting a small to medium sized business?
Technical SEO | | Ant710 -
Does server location affect rankings?
Hey guys, I'm just wondering whether you can help me out here. We're considering moving our servers to a new country but are a little hesitant to what - if any - SEO impact it would have on our clients' sites. For instance, if all of our clients are UK-based but their server isn't, would that affect their rank in Google UK? Or is it simply just a case of whether moving a server would affect the site speed or not?
Technical SEO | | Webrevolve0 -
Which one should I use Schema.org or Microformats.org
Hi, I would like to know which one is better to use Schema.org or Microformats.org My CMS doesn't support Schema.org attributes, I can only use Microformats.org documentation, but I wanted to knwo if Schema.org is better one, so I will change my CMS and use another one.
Technical SEO | | FisnikSylka0 -
Has anyone used prbuzz.com for pr distribution?
Has anyone used prbuzz.com for pr distribution in an effort to boost SEO? I am attracted to their unlimited distribution for 1 price for the year. Does anyone have an opinion and or suggestion of another company. Thanks!
Technical SEO | | entourage2120 -
Domain taken. Which is better? Using hypens or longer domain.
I am wanting to set up an e commerce site and the domain name that I want is taken. I am considering using a domain that has the main keyword I want to rank for as the domain. I have heard chatter of google penalizing these types of sites and it seems that it hasn't come about. This is something that I would like to test out. So if "electricscooters.com" is taken, should I use "electric-scooters.com" or "electricscooters4less.com" Just wondering if the hyphenated or the longer domain will rank higher. The site won't be spammy at all, I will carry a few different companies that offer similar products. So for this case, I would only sell scooters from a few different manufacturers. Feedback would be appreciated!
Technical SEO | | Dave_Whitty0 -
Using an exsisting domain for a new busines?
I have a domain name that is in use and has a domain age of 4 years. My question is this, will taking that domain name and promoting it under a completely new business in a completely different industry with a totally different business model hurt getting this new business to rank? The domain name is my first and last name. I've been promoting videos that I like under this domain name. I would now like to use the domain name to promote my local SEO services. Will this hurt my efforts to rank with search engines since Google and others have been indexing the site for a certain industry and topic? Thanks
Technical SEO | | fun52dig
Gary0