What if i dont use an H1, but rather, h2 with multiple keywords.

[Sam09schulz]

the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank?

bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness?

for ex: h1 gets 90 score

if my h1 is missing

how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)

[Vanderlindemedia]

Ive posted this before, but, the use of H1/H2/H3 compared to only use of H1 or H2 dont matter really that much. We had a very well running website, 1500 clicks a day or so, we had a argument on the use of only H2 and if we switched that to H1/H2/H3 / correct paragraphs if it would change any. So we did, and 6 months later, not really a change.

I kind of have the feeling that description and the way you publish your content in relation of H1/H2/H3 tags are kind of ignored by google these days, as google pretty much decides now on how to display your relevancy in search. So just make sure the content is OK, and your good really. Dont hurt tho to have things put up correctly.

[Chris.Menke]

Don't  worry about all that  header stuff; Google doesn't (very much).

Are your most important words in the topmost locations in your html? That's what you want to care about. Are you  using them in your initial headings? Are you using them in your initial  sentences and paragraphs?

But remember, it's not just about "keywords" it's about supporting/complimentary vocabulary. If you're just throwing your keyword into copy that is otherwise fluff ( contains little topical concepts and terms), you're not going to beat out other sites that do.