Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Paid Search Marketing
    4. Special Characters in Negative Keywords in Ads

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Special Characters in Negative Keywords in Ads

    Paid Search Marketing
    1
    1
    1081
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • DmitriiK
      DmitriiK last edited by

      Howdy, fellow mozzers,

      I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA)

      It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely.

      I did some tests, it seems that in Google Ads that is not happening.

      Does anyone have an idea if this is normal behavior? I have never seen this before.

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • salliWW

        Unsolved How should I update the grouping of keywords in a google ads account

        ppc adwords

        hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
        rubbish removal
        rubbish removal near me
        rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..

        Paid Search Marketing | | salliWW
        0
      • TZ1982

        Top of funnel google ads campaign not hardly converting, why?

        Hi, I really hope someone can help me with this.  I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business.  So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example.  However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T

        Paid Search Marketing | | TZ1982
        0
      • Chris661

        Can Google Shopping Ads Lower Ranking due to Bounce?

        I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!

        Paid Search Marketing | | Chris661
        1
      • hellemans

        Adwords negative keywords / keyword lists conflicting?

        Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!

        Paid Search Marketing | | hellemans
        0
      • seowoody

        Arabic Keyword Research

        Hi All, Can anyone recommend good SEOs who specialise in Arabic? I've had my client's website translated into Arabic but the translation company do not specialise in local keyword research. They've translated literally I think (obviously not being an Arabic speaker, I can't confirm this). I need someone to review the translated site (only 4 pages so far), with a marketing head on, and ensure it includes the relevant local keywords used in UAE countries. Will also require deeper keyword research for a Google.ae PPC campaign and Ad copy written in Arabic. If I fail to find someone here in the moz community I'll head over to oDesk, where I'll find everyone and their mother-in-law proclaiming to be the worlds best Arabic SEO 😕
        I like recommendations! Thanks, Woody 🙂

        Paid Search Marketing | | seowoody
        0
      • SEOSponge

        Negative Keywords

        This will end up being a two part question: We have been running a search marketing campaign for about 45 days.  It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local.  People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!

        Paid Search Marketing | | SEOSponge
        0
      • klkirby

        Keyword Domains for PPC

        I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?

        Paid Search Marketing | | klkirby
        0
      • europeandomaincentre

        How accurate is the Google´s keyword tool regarding monthly searches?

        How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?

        Paid Search Marketing | | europeandomaincentre
        0

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      • Digital Marketers
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy

      Looks like your connection to Moz was lost, please wait while we try to reconnect.