Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Top of funnel google ads campaign not hardly converting, why?
-
Hi,
I really hope someone can help me with this. I'm running two search ad campaigns and a google shopping campaign in google ads.
The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business. So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision.
I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete.
Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance.
Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example. However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture.
Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score?
If someone can help or provide me with a different perspective it would be much appreciated.
Please let me know if I need to clarify or explain further. I hope I've made myself clear.
Thanks,
T
-
any ideas on my issue above please?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
Clients Keep Googling Themselves
Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.
Paid Search Marketing | | GuardianOwlDigital0 -
Changing Domains - Will a 301 redirect be looked unfavourably for my Ads?
Hey All, So over the next few weeks we are switching over a clients domain to a new one. Each of the old pages on the old domain will have a 301 redirect to it's new contextual page (with the same content). My question is this, we currently have multiple PPC campaigns running for this client and the ads are pointed towards the old domain so the ads will redirect over to the new domain. My question is this, will Adwords look at this redirection unfavourably? If so, then I will have to duplicate each ad (100's of ads) with a new destination URL (since if I edit the current ads they will lose all past performance history). Obviously for branding I'm going to have to probably change the display URL eventually but for now I'm looking at the BIG issues that could occur. I would normally call Google and ask this question but I don't want them to flag anything in my account just in case this is looked unfavourably. Thanks! Jon
Paid Search Marketing | | EvansHunt0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2
