Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Why won't a business show up in the local pack when all signs point to that it should?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why won't a business show up in the local pack when all signs point to that it should?

    Local Listings
    4
    5
    1788
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • WebMO-Tech-Rep
      WebMO-Tech-Rep Subscriber last edited by

      Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas?

      Thank you!

      1 Reply Last reply Reply Quote 0
      • seotoolshero100
        seotoolshero100 Banned last edited by

        Does Google really care about the business which is running currently in the background such as Google map and information about that company detail shared on the map?

        1 Reply Last reply Reply Quote 0
        • WebMO-Tech-Rep
          WebMO-Tech-Rep Subscriber last edited by

          Hi Miriam,

          Thank you for looking into this, I appreciate it! To answer some of youre questions:

          • The GMB is claimed and verified
          • The reason you don't see an address is because the business does not have a brick and mortar, they are service area only and it's not a franchise, just a solo business
          • You make a good point about "Tucson" not being super present on the site, I will look into ways of including location more
          • As for the 5 star reviews, I believe the owner is following guidelines! She has been in business for 15 years and is a very kind person who works with the elderly, so while I can't be certain perhaps she is postively unusual (though I will keep an eye on it for sure)
          • I will take this over to the Google Support Forum, thank you for your help!
          1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by

            Good morning!

            It's good that you're doing a competitive audit for the business, as I agree, it appears to be being excluded from Google's local finder for searches like "senior placement". I am able to find the listing's Google Business Profile doing a branded organic search and I'm able to find it via a branded search within the finder, but it's not coming up for me for non-branded searches. So, the listing hasn't suffered a hard penalty (removal) but it's not ranking for your stated search phrase.

            I can't replicate a full audit here in the forum, but here are some things standing out to me, at a glance:

            1. Many of the top ranked competitors have exact matches of "senior placement" and "placement" in their business titles. You don't. If these are legitimately their names, then this is to their advantage. But if any of them have added "senior" "placement" or "senior placement" to their business titles when this is not their name, this would be a violation of Google's guidelines that you could report.

            2. Many of the ranking businesses have a street address published on their listing. Your facility doesn't. In fact, there are zero signals of location on your website, other than the 502 prefix of the phone number. I see no address, no mention of Tucson in the text content of the pages, and only a reference to locality in some title tags. Is the business actually based in Tucson? Why does it not publish an address, and why am I not seeing Tucson referenced in the content of the website? It's making me curious about the business model. Is this a single business at a single location, or is it part of a franchise and the website I'm looking at at aseniorjourney.com is just for the Tucson branch of a much larger business? At any rate, there's no address on the Google listing (compared to competitors) and very weak signals of locality coming from the website. I do see that Old Pueblo Placement Services is ranking without an address, so what I've noticed here is not "the answer". Still, it's something to investigate further.

            3. The Possum filter does not appear to be at play here, because no matter how many times I zoom in on the map, the business just isn't showing up.

            4. How confident are you that the review practices the facility has engaged in are guideline compliant? 33 all-five-star reviews makes me slightly worried. Not saying anything is wrong there, but I always find businesses with perfect 5 star rating to be slightly unusual.

            5. Without a street address, I can't run the diagnostics I would like to seek problems with the listing. Have you done this?

            6. It looks like the GMB listing hasn't been claimed. Is that right?

            That's all I have time for this morning. Something is definitely amiss with the business. I would recommend taking the listing over to Google's Help Forum for further troubleshooting.

            1 Reply Last reply Reply Quote 1
            • RossKernez
              RossKernez last edited by

              Hi there,

              You can add more keywords to your Google My Business Title.

              For example you can you change your title to “ A Senior Journey - Senior Placement Services”.  This should trigger an algorithm.

              Ross

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • WadeBayMgmt

                Google My Business - Service Area - Use Zip Codes or City Names?

                Google allows you to choose up to 20 locations as service areas, and you can choose based on cities, counties, or zip codes. I'm trying to determine if zip codes, cities, or counties are better to select for our GMB profiles. We are located in the US. I am thinking it's best to use all 20 areas allowed on a profile as long as they are relevant, generally giving Google all the info they will let you provide is best. I also am leaning toward using zip codes because it also includes the city when you choose by zip code. For example: Entered the zip code 21009 and the service area selection provided was: Abingdon, MD 21009, USA Entering the city/state returns a selection of Abingdon, MD, USA I also think it may have to do with how people search and find your business as well? Does anyone have experience with this? Best practices? My google searching has not turned up any reliable info.

                Local Listings | | WadeBayMgmt
                0
              • Lazeh

                Does Google prioritise local domains?

                I'm in Australia targeting Australian traffic. I often see US domains in the Google SERPS and wonder if that indicates an opportunity for local (Australian) domains to rank?

                Local Listings | | Lazeh
                0
              • paulfoz1609

                Local Search - can I use a shortened company name

                Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?

                Local Listings | | paulfoz1609
                0
              • TaylorRHawkins

                How do you do Local SEO in a small town?

                Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say! 
                Thanks! 
                Taylor

                Local Listings | | TaylorRHawkins
                1
              • jtaylormoon

                Why are my citations not showing up?

                We're managing a website for a client and decided to use Yext to build citations. We've gone through and manually verified that they are live. Moz Local cannot find this website or the citations, nor could Ahrefs, or Majestic. Google has indexed 154 pages of the website, Bing has indexed 10. This dealer has two websites (I know that's a faux pas, it's by client request), so that they can "test" our website before giving up their old one. They're tied to the same NAP, but have different web addresses. We got permission to claim the listings for the website we sent live and put them up about two months ago. I can't figure out for the life of me why none of my tools will verify the existence of this website and the citations. I checked for a no index and no follow command in the HTML (which shouldn't be a problem because Google has indexed the site) and it was clean. The only thing I can think of is that the old site is getting credit for the citations even though we've listed a different website address. Can anyone verify this?

                Local Listings | | jtaylormoon
                0
              • David-Kley

                Google Local Storefront or Google Service Area?

                We have been seeing some strange things happen in Google local after the most recent update. We used to show up in the maps all the time and have made no major edits or changes to the profile. Now when we search for our services, we show up high in the organic results, and not at all in maps (local listings). We have our profile setup as a service area since we do meet with people and provide services at their location, but also have checked the option that we also serve people at our address. I am wondering if the recent update favors actual storefronts when people are searching for services. Any ideas? Technically all the actual work is provided at our location, and the service we provide at the service area locations is based upon consultations. If we switched it to an actual storefront listing could that possibly help? Our profile is fairly strong, and has reviews, long history of posts, etc. What gives Google?

                Local Listings | | David-Kley
                1
              • ArthurRadtke

                How to submit a new business in Factual

                I am trying to create citation for my client sites in Factual.com. As, I am not a hardcore developer, I wont be able to use the API as mentioned in the Factual website. It also provides a lit of  Trusted Data Contributors, which are paid third party service providers. I would like to know, whether it is possible to create a business listing in Factual, by using any other means than these two options.

                Local Listings | | ArthurRadtke
                1
              • BlairKuhnen

                How can I manually build local citations for a client?

                Note: I am not interested in paying for services to build citations for me. I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change. However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?

                Local Listings | | BlairKuhnen
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.