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Inconsistency between content and structured data markup

Technical SEO

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intern202012 last edited by

Hi~ everyone

What does Google think about the inconsistency between content and structured data markup?

Is this kind of a cheating way ? Is hurt my SEO?
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seoelevated Subscriber last edited by

This is what they say, explicitly: https://developers.google.com/search/docs/guides/sd-policies. Specifically, see the "Quality Guidelines > Content" section.

In terms of actual penalties, ranking influence, or marking pages as spam , I can't say from experience as I've never knowingly used markup inconsistent with the information visible on the page.
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