Website ranking declined after connecting to CDN

[vaskrupp]

Hi!

We are trying to rank https://windowmart.ca for various local search terms.

Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others.

The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results.

Recently we noticed that our rankings started to drop.

Do you know if Nitropack can negatively effect local SEO rankings?

Thank you!

[vaskrupp]

@karthickvelu thank you, we'll monitor links and search console

[terentyev]

@vaskrupp Check out your CDN settings - your CDN should work on your subdomain. If your CDN works on your CDN provider's domain - it can be the cause of this rank drop.

Another thing to rule out is some issues with canonicals. If your site's canonicals had some small issues that you could have ignored prior to moving to CDN, they will be amplified, and may cause the traffic drop.

Of course, there could be some options with the CDN in your particular local market. If the first two are ruled out, try switching to another CDN provider.

Hope my advice will help. Let me know if you have any further questions, and do reply with the details when your issue will be resolved.

[karthickvelu]

@vaskrupp Have you checked the recent backlink profile? Is there any dropping? If not, please be patient and keep monitoring the Search console.