Multiple URLs from One Domain on Page 1

[BeKonstructive]

Is it possible (and if it is possible, how difficult is it) to get multiple URLs from the same domain name to be indexed on the first page of Google for the same keyword or phrase? Assuming each URL has significantly different content of course...

Context: A large real estate brand has 6 franchise offices in the same city. Each office has its own listing/landing page on the parent brand website. Each franchise owner wants their page on the website to rank for the term 'Christchurch real estate'. The homepage of the parent brand website currently ranks on the first page of Google for this search term, but none of the franchisee pages do.

So my question is: with the right unique content on each franchisee page, supported by quality backlinks to each of the different offices, is it possible to get multiple franchisees listed on the first page of Google given that ultimately the 6 URLs are all attached to the same domain name?

(And, if so, do you have any hot tips you can share to assist me on this uphill battle?)

[PillarDigital]

@BeKonstructive you'll be competing against yourself, but as NaeemGari said, the location pages would be different. You can add the location SEO he refers to using this URL to generate the location based schema marketup https://technicalseo.com/tools/schema-markup-generator/

Difficulty depends on how much competition there is for the keyword, I like to use ubersuggest.com to check that. It'll score it as green, easy to rank for, yellow medium difficulty and red hard. So let's say you are trying to rank in the organic regular search results, each location will be competing aginst the other to show up. For the Google Business Profile or Google Local maps results, the location closest to where the person is searching is what will show up. Those are the top 3 results in regular search that show the maps.

[NaeemGari]

The location pages differ in their neighborhood focus even if they are in the same city. For the location pages you should focus on making content unique to the specific neighborhood.

Add Local Business schema markup to pages. Integrate a map, contact form, phone number and name. Mention the areas served in the individual landing page. You can also include location testimonials, reviews from popular sites like Google, Facebook etc. Add management quotes, team photos, FAQs to a specific store location to make pages unique. You can also include near me phrase in meta tags, page content if possible. Be sure to optimize the Google My Business & Bing Places listings.

Based on proximity, relevance and prominence factors if a person is in the neighborhood your nearest location page is likely to be triggered with relative easy and high probability after the optimizations above are done. Therefore, all your location pages depending on user location will have the potential to be on 1st page of Google.

From a ranking perspective you should report visibility wins in Google Maps, Google My Business profile insights. For keyword ranking you should focus on tools that offer ability to report keyword ranking at a neighborhood or zip code level. SE Ranking, Bright local, SEMrush are tools that can be helpful in this regard.