8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
-
Hi All
Thank you in advance for any help.
Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc.
We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google.
The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by.
We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage?
Here is the list of new pages : -
-
garden offices brighton
-
garden offices sussex
-
garden gyms brighton
-
garden gyms sussex
-
garden annexes brighton
-
garden annexes sussex
-
garden studios brighton
-
garden studios sussex
Many Thanks
-
-
Hello!
I am going to try to help you understand what may be happening and, the most important thing, how you can fix it.
Crawling, indexing and positioning are three fundamental concepts related to the operation of search engines and the visibility of a website in search results. While they may seem closely related to us, they actually represent very different stages of the process a search engine goes through to display relevant results to users.
That is to say, it is not the same that a url is indexed than the fact that a url is positioned in the SERPS. Understanding this is crucial. Below I will tell you how to get those urls to rank well.
If there is no obstacle to indexing, Google will go through the url and index it, that is, it will place it in its index. But to get to show it in the SERPS, you not only have to index it, but you have to position it, that is, consider it relevant for certain keywords or search terms. So your urls may be perfectly well indexed... and perfectly poorly positioned, or simply not even appear in the SERPS.
Once the crawlers have collected the information from the urls, they send it to the search engine's index. The index is a giant database that stores copies of all crawled web pages and the information associated with them. During this indexing process, search engines organize and classify the information collected to facilitate rapid retrieval of relevant results when users search. Well, now you have your urls indexed and ready for the next step.
Ranking, and therefore appearance in the SERPS, has more to do with relevance and quality to a specific search query. When a user performs a search on a search engine, the engine uses sophisticated algorithms to determine which pages should be displayed and in what order in the search results. The objective is to present the user with the most relevant and useful results based on their query... and if your website is very recent or your SEO optimization is not correct or the authority of your domain is not good, you simply will not be able to appear in the results of search or you will appear so far away that you will not be visible to any user.
This strategy of creating urls with specific locations is very good, in fact, we use it a lot for our clients and always with very good results, but you have to take into account some things to make it work perfectly:
-
Index the new urls manually in Google (I understand that you have already done it, so one less thing!)
-
Think that Google POSITIONS urls, not websites, that is, you have to work each url of the different locations separately, each one has to have its SEO optimization, its incoming and outgoing links and its correct internal link, its rich text , all as if you were working on a complete website.
-
Take great care of the content of each url, when we use this type of strategy, one of the biggest mistakes is to copy the text from one to another and modify it slightly. This is a mistake and we will never be able to position them well. Each one has to have its own text, even if the service is the same, make an effort to tell it in a totally different way so that Google does not start considering them duplicate content.
4.Make sure the keyword that url works for is searchable! It seems silly but you have to check it.
-
Make them have enough content to not be considered thin content. If it can be 3,000 words, better than 2,000.
-
Build incoming links for each of them separately, add and expand text with some frequency, take care of your internal linking.
With this, little by little each url will be positioned for its specific location and you will have a great SEO strategy working, but be patient, it takes time and effort, but, yes, afterwards it is wonderful to see them work.
Good luck, if we can help you with anything else, we are here for whatever you need.
-
-
Here are some things you can do to reinforce to Google that you want the services pages listed in SERPs and not the homepage:
-
Use canonical tags: Canonical tags tell Google which page is the main version of a page. You can use canonical tags on your homepage to point to the relevant service page for each keyword.
-
Use hreflang tags: hreflang tags tell Google the language and region of each page. You can use hreflang tags on your service pages to tell Google that they are localized for specific locations.
-
Build backlinks: Backlinks are links from other websites to your website. They are a valuable signal to Google that your website is high-quality and authoritative. You can build backlinks to your service pages by guest blogging, submitting your website to directories, and participating in social media.
-
Optimize your content: Your content should be well-written, informative, and relevant to your target keywords. It should also be well-optimized for SEO. This includes using the right keywords in your title tags, meta descriptions, and throughout your content.
-
Use strong anchor text: When you build backlinks to your service pages, use strong anchor text that includes your target keywords. This will help Google to understand that the backlinks are relevant to your service pages.
-
Promote your service pages: Promote your service pages on social media, in your email marketing, and in your offline marketing materials. The more people who know about your service pages, the more likely they are to link to them.
-
Track your progress: Use a website analytics tool to track the traffic to your service pages. This will help you to see how your SEO efforts are performing and make necessary adjustments.
-
Be patient: It takes time for Google to index and rank new pages. Don't expect to see results overnight. Keep optimizing your content and building backlinks, and you should eventually see your service pages start to rank in SERPs.
.
Warm Regards
Rahul Gupta
Suvidit Academy -
-
One thing is Google indexing the pages and other is to have them be listed as the most relevant for the search result. I believe you still need to let more time go by for those new pages to get their proper relevancy. This is one of those times when it is difficult to decipher the logic behind the Google Algorithm, since your home page has been in the index far earlier than those new pages it is pointing back to home page. I had a similar case with a client of mine, and eventually we got the right one. We did however get some backlinks to the newer pages. Maybe that was the defining tactic.
Glad to chat about how it goes. Drop us a line at https://stedica.com
I hope this helped. Cheers
-
I am having similar issue here. Google search console shows the posts are indexed but they are not on SERP even if i search for the exact same title with my site name on it...
Someone help: URL: https://careerwagmi.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Should We Do to Fix Crawled but Not Indexed Pages for Multi-location Service Pages?
Hey guys! I work as a content creator for Zavza Seal, a contractor out of New York, and we're targeting 36+ cities in the Brooklyn and Queens areas with several services for home improvement. We got about 340 pages into our multi-location strategy targeting our target cities with each service we offer, when we noticed that 200+ of our pages were "Crawled but not indexed" in Google Search Console. Here's what I think we may have done wrong. Let me know what you think... We used the same page template for all pages. (we changed the content and sections, formatting, targeted keywords, and entire page strategy for areas with unique problems trying to keep the user experience as unique as possible to avoid duplicate content or looking like we didn't care about our visitors.) We used the same featured image for all pages. (I know this is bad and wouldn't have done it myself, but hey, I'm not the publisher.) We didn't use rel canonicals to tell search engines that these pages were special made for the areas. We didn't use alt tags until about halfway through. A lot of the urls don't use the target keyword exactly. The NAP info and Google Maps embed is in the footer, so we didn't use it on the pages. We didn't use any content about the history or the city or anything like that. (some pages we did use content about historic buildings, low water table, flood prone areas, etc if they were known for that) We were thinking of redoing the pages, starting from scratch and building unique experiences around each city, with testimonials, case studies, and content about problems that are common for property owners in the area, but I think they may be able to be fixed with a rel canonical, the city specific content added, and unique featured images on each page. What do you think is causing the problem? What would be the easiest way to fix it? I knew the pages had to be unique for each page, so I switched up the page strategy every 5-10 pages out of fear that duplicate content would start happening, because you can only say so much about for example, "basement crack repair". Please let me know your thoughts. Here is one of the pages that are indexed as an example: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/ Here is one like it that is crawled but not indexed: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/ I appreciate your time and concern. Have a great weekend!
Local SEO | | everysecond0 -
Is it okay to update Page Titles and Meta descriptions over a period of time?
Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword. Is it okay to do that for all the pages?
Local SEO | | Ravi_Rana0 -
My 12 year old site suddenly has all of its landing pages deindexed?
Half of my landing pages have suddenly been de-indexed without warning. These have been ranking for over two years! Climbing from the bottom of page two to the top three of page one with fundamental content marketing and healthy real links. I'm desperately trying to figure out what has gone wrong. They even deindexed my Medford Oregon landing page, then reinstated in and I asked to be re-indexed on search console and deindexed it again. I've checked screaming frog, and I see no robot issues. There were some wp-media attachments with kind of similar URLs (city name-locksmith) ranking on page four that I found (i thought I set Yoast to redirect all attachment, strange) and I deleted those because I thought that might be the problem. But they have deindexed even more today! We are a 12 year old company and our livelihood was built on search, which is why we have maintained good ethics (which most locksmiths don't care about) and have done our best to play by Google's rules. I checked with wp-engine and everything seems to be perfect for our hosting. Any suggestions would be so greatly appreciated.
Local SEO | | Meier0 -
Which domain extension would benefit my SEO the most? Old vs New .com or .shoes
Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that.
Local SEO | | KnowHowww
So if you would sell cars and you had cars.com it could benefit. But is there something to say about the new extensions like .shoes.
Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight. I'm curious to hear your opinion on the matter. Thank you in advance,
kind regards, Eelco0 -
302 redirection from .com to .in. Google is indexing both urls
Hello Fellow members, I am sharing the problem what I am facing from client which is another division of my company ( taking as a client). Please recommend me a full proof solution. My client runs a fashion e-commerce site by .com domain in India but after 2 years they took decision that in India, only .in domain site would run with INR prices & outside in "$" prices. Now when If someone is searching with .com domain in India site is 302 redirecting into the .in domain. In India only .in site is working & outside .com but Google is indexing pages of both sites. With .com domain 5 lakhs + pages are indexed & from .in domain only 2600 pages. Content of both sites almost 95% same. I already recommended to put rel=canonical tag on both sites but this is not the permanent solution. They have started .in domain to show prices in "$" & "INR" only. Can you recommend me the best possible answer to solve this issue.
Local SEO | | sourabhrana0 -
SEO: Directory Listing Help with Two business locations in different states
Hello! I am in the process of building my second location, and will be moving to Nashville TN. My first location is located in ohio, and I am changing my primary location to nashville, but still want to keep my clients in Ohio... At least for the first year. As for directory building, what is the best option? 1.) Should I create two separate directory listings for each location and then direct www.domain.com to Nashville directory, and then www.domain.com/ohio-wedding-photographer/ to the Ohio listing in the directory? Or do you create one directory and mention I have offices in both Ohio and nashville? Is it bad to have two listings for each location if they have different addresses and phone numbers? Thank you!
Local SEO | | jean78780 -
Showing a preferred Google location in branded search for a multi-location business?
Background: A business has 5 brick and mortar locations, in 5 different states, with 5 separate Google+ profiles. The corporate headquarters are in Michigan. The Michigan Google+ Local profile is the one that should be most closely associated with the brand. Problem: We want the Michigan Google + Local page to show up for branded searches nationwide: right now, it only shows up on geolocated searches in Michigan. Of course, it totally makes sense that the other 4 Google+ local pages will appear for users searching with IP locations (or logged in locations) near those states. But for other states - is there a way to help Google understand or give preference to the main corporate location? What we're trying to prevent is someone in New York City searching for "company name", and then seeing a lesser location appear in SERPs associated with the brand, instead of our favored Michican location. Ideas so far: Continue to enhance out the Michigan location's Google+ page (check categories, photos, description, share content frequently, expand circles, get reviews, yada yada yada - we've already done much of this). _Maybe give this page more attention and content than other locations if we have to? _ Build links into Michigan Google+ page? Ensure general citations are up to date - use localeze/moz local etc. Website - We have a page for each location. While Michigan is featured, we also do promote our other offices as well - all kinda promoted equally on site in terms of metadata, content, etc. Any other brainstorming advice or out-of-the-box (oh no, did I just say "out-of-the-box"?) ideas to help Google associate the Michigan location as our "primary" one we want shown on more generic branded searches, even though of course the other 4 are impt too? Tricky...
Local SEO | | mirabile0 -
Does having /search/ in your URLs for searches within your site hamper these URLs from coming up on Google SERP's?
We are an aggregate site for a particular category and have our own internal search wherein visitors can search for local references to services that they are looking for. We use SOLR search and our results page for the "Tag123" search would look like www.mywebsite.com/city/search/tag123 For some reason, we see that these pages are all indexed on Google but they do not come up on SERPs appropriately! The content is unique and we also have appropriate title and description tags on these pages.
Local SEO | | mycity4kids0