301 category page to Homepage to increase authority
-
Hello all,
Hope everyone is well and are enjoying the summer.
I am currently working with a site: www.corporatehealth.co.uk and have been trying to rank on the first page for the keyword occupational health. currently we are ranking on the second page:
I understand I need to get more links pointing to the site and page itself. My idea was to do a 301 redirect from the occupational health page to the homepage and add occupational health content to the homepage as ultimately they are an occupational health service supplier.
Was hoping to get anyones thoughts on the issue.
Thanks in advance
Shehzad
-
Thanks for your answer Bryce.
I was going to replace the occupational page with an occupational health services page so all of the relevant content under it will still be within a relevant category.
What do you think?
-
I think doing that might eliminate the relevant content under the "occupational health" category.
Adding occupational health content to the homepage may not be that bad of an idea, and you might consider building out a series of subcategories or deeper pages based on the "occupational health" theme.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
Canonicalising To A 301?
Hi there, We currently make use of a 301 rule to always return the trailing slash version of any URL on the site. Recently, it seems that the canonical tag was implemented incorrectly. Here's an example: http://www.zando.co.za/women/shoes is redirected to http://www.zando.co.za/women/shoes/ (trailing slash) However, our canonical tags, across the site, are going to the non-slash version, as follows: I'm right in saying this really damaging? Also, if I instruct the Dev team to implement a site-wide fix by adding the trailing slash in all cases, can I expect any weird side affects on my current rankings/indexation? If so, I can only imagine it being a short-term thing as Google re-aligns it's index of our site? I treat canonical tags with plenty of caution. 😉 Any insights appreciated. Cheers, P.
Technical SEO | | RocketZando0 -
Should I add author markup to sales pages?
Adding author markup to the homepage or to SEO optimised sales landing pages is possible. However it doesn't really seem to be using the feature in the spirit of it's purpose. It makes sense for blog posts. It's possible for other pages and will likely improve CTRs from SERPs. But is it against the spirit of it's purpose?
Technical SEO | | designquotes0 -
Handling 301s: Multiple pages to a single page (consolidation)
Been scouring the interwebs and haven't found much information on redirecting two serparate pages to a single new page. Here is what it boils down to: Let's say a website has two pages, both with good page authority of products that are becoming fazed out. The products, Widget A and Widget B, are still popular search terms, but they are being combined into ONE product, Widget C. While Widget A and Widget B STILL have plenty to do with Widget C, Widget C is now the new page, the main focus page, and the page you want everyone to see and Google to recognize. Now, do I 301 Widget A and Widget B pages to Widget C, ALTHOUGH Widgets A and B previously had nothing to do with one another? (Remember, we want to try and keep some of that authority the two page have had.) OR do we keep Widget A and Widget B pages "alive", take them off the main navigation, and then put a "disclaimer" on the pages announcing they are now part of Widget C and link to Widget C? OR Should Widgets A and B page be canonicalized to Widget C? Again, keep in mind, widgets A and B previously were not similar, but NOW they are and result in Widget C. (If you are confused, we can provide a REAL work example of what we are talkinga about, but decided to not be specific to our industry for this.) Appreciate any and all thoughts on this.
Technical SEO | | JU19850 -
Schema.org for category pages
Hi, A long time ago I've added schema.org product syntax to my product detail pages. until today there is no evidence for any rich snippet on my serps. needless to say that testing tool is working ok with reviews ratings prices etc... Will adding rich snippet syntax to category pages(product lists) be any better? Thanks, Asaf
Technical SEO | | AsafY0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
PR of homepage when other pages have more lniks
This is going to sound like such a newbie question. I don't know how I've been doing SEO all this time and haven't come across the answer. It's usually true that a homepage will have the most backlinks, but what if it doesn't? What if an internal page has more links? Is it possible for an internal page to have a higher PR than a homepage? Additionally, if I do on-page SEO for many internal pages of my site, will it only help those particular pages or will it give the whole site a boost, thus making the homepage rank higher in the SERPS?
Technical SEO | | UnderRugSwept0 -
Duplicate Page Content and Title for product pages. Is there a way to fix it?
We we're doing pretty good with our SEO, until we added product listing pages. The errors are mostly Duplicate Page Content/Title. e.g. Title: Masterpet | New Zealand Products MasterPet Product page1 MasterPet Product page2 Because the list of products are displayed on several pages, the crawler detects that these two URLs have the same title. From 0 Errors two weeks ago, to 14k+ errors. Is this something we could fix or bother fixing? Will our SERP ranking suffer because of this? Hoping someone could shed some light on this issue. Thanks.
Technical SEO | | Peter.Huxley590