Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Capitilization in Meta Description
-
Hi,
In a meta description I was wondering which is best for click through rate:
A Meta Description Written Like This With Leading Capitals and Some Fully Capitalized Words Eg FREE, BUY NOW Etc?
OR
A meta description written normally like this without leading capitals and fully capitalized words?
My initial thoughts is the capitalised one stands out more and may get more click throughs, but I also don't see anyone else doing it this way so I was wondering what the generally accepted thought is on which one improves the CTR more?
-
Very good suggestion. With organic CTRs, you never know (at least I am not aware of a tool that would show you...) which snippet Google shows, i.e. if it was your description or some other text from the site, so experimenting with different descriptions would not give you reliable results. But with AdWords, you have full control over the ad copy that is being shown.
-
Just to add a little bit to Manischa Mittal's response. I would recommend you spend a couple hundred dollars with SEM and test out several ad variants and see which ad gets the highest CTR. Take the creative winner(s) and use it to build your meta description tag.
-
Just to add a little bit to Manischa Mittal's response. I would recommend you spend a couple hundred dollars with SEM and test out several ad variants and see which ad gets the highest CTR. Take the creative winner(s) and use it to build your meta description tag.
-
I think the reason people normally do not insert fully capitlized words is that if you scream too much into other people's faces, they are likely to be put off and not click your ad. Take Google Adwords as an example: Google does not allow you to use EXCESSIVE CAPITALIZATION. And Google Adwords is really focussed on getting good CTRs (as they make money based on the clicks they get), and Google does a lot of testing, so I am quite sure that they also have tested this. Also, in general style guides, it is normally advised to refrain from excessive capitalization, as it distracts the reader and makes the text less readable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Requiring customer agree to shipping terms at checkout
I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.
Conversion Rate Optimization | | Kyle_M0 -
Redirect Management on Headless Wordpress w/ React Front End
Hello everyone, As Headless Wordpress becomes more and more popular, it becomes more complicated to manage and track 301 redirects. I'm reaching out for advice on this. Our main issue right now, is that after migrating from Drupal to a Headless Wordpress/React platform we lost the ability to track, manage, and view traffic analytics for users hitting those redirects. This was something we were able to do in Drupal. Example: If we have a redirect in place we could see how many times in the past x number of days that redirect was hit by users attempting to access the old URL. Unfortunately, Yoast Premium, has been helpful with other SEO needs, but this is one that it is not able to manage. Anyone have any ideas, experience, or thoughts on this issue? Thanks for your time
Conversion Rate Optimization | | culturefoundry1 -
Partial Website Translation - Strategy Debate
Hi We have a travel site with over 3000 pages in English. Of these around 200 relate to products and the rest are content articles, most of which with very low traffic. Certain products and pages appeal directly to users in different languages (around 20-30 out of 200 for each language). We are debating how to go about translating these pages... If we did "oursite.com/es/product", "oursite.com/de/product", etc then users entering the site on these translated pages from Google would be limited to seeing a very cut down site, bearing in mind most speak English and would also be able to interact with our English language content we are probably losing out. Also, if we detected user language on entry, we would show effectively hide most of our product and content from users. Any suggestions or ideas about how to go about this without losing engagement/conversions/creating a mess?
Conversion Rate Optimization | | ben100010 -
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
Multi Step Form or Standard Form for Data Capture
We are redesigning our web site real estate (www.nyc-officespace-leader.com). A key component of the site is the property search form. Currently visitors completes 5 fields and properties that meet the criteria are displayed to the visitor. I have noticed that my leading competitors (www.42floors.com, www.squarefoot.com) use multi step forms that ask single questions of the visitors. In effect they are reducing complexity by asking a single question per form. However the visitor must complete additional forms. Before results are served, both competing sites require the visitor to release contact info. 42floors has a clever inducement for the visitor to release their info: "Their are 127 listings that haven't been posted yet, but are visible to members." Once the visitor releases info they get to view the listings. While this is somewhat coercive, I suspect it is effective in obtaining customer date. While I understand it may result in some visitors bouncing off the site, the form completions are extremely valuable. Currently we provide listings without requiring registration but obtain very little data about visitors. In New York City, there are so many commercial real estate sites that visitors have a tendency to bounce from one to another without leaving info or calling. Multi step forms would allow me to add questions that are highly pertinent. Like when do they need possession, how long a lease term. By being asked very specific, relevant questions I wonder if that would not in fact increase the likely hood of the visitor to release info Any advice?? I am attaching several of the forms in question. In the event that we proceed with a multi part form, their are certain services like Leadformly that integrate with Wordpress. I see the eliminate the need for a Capcha and have other advantages. Is it beneficial to use such a package? iQUNh 19ugT he23uak
Conversion Rate Optimization | | Kingalan10 -
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
Can Changing Meta Descriptions Negatively Impact SERP's?
I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?
Conversion Rate Optimization | | robertrRSwalters0