301 vs. 404

[AU-SEO]

If a listing on a website is no longer available to display is it better to resolve to a 301 redirect or use a 404?

I know from an SEO point of view a 301 will pass on the link value, but is that as valuable as saying tto the user hey that page is no lonoger available try something else?

[SuperlativB]

"Ensure your 404 page is helpful. It should contain your site's normal navigation bar along with a search box."

good point, there is nothing worse than a 404 with no information. Something to consider is the amount of fun you can do with the 404 landing page.

• Write a fun title
• Iframe a funny blooper youtube video
• Link to your most visited pages
• Link to your social platforms
• Write a joke

I have had good social reactions from this.

[RyanKent]

There is nothing wrong with allowing a page to 404. It is a perfectly natural part of the internet. With that said, a 301 vs 404 depends on your site.

If you offer a page on "2010 Best Websites" and you decide to remove the page due to it not being current, you may wish to consider a redirect to your "2011 Best Websites" page. Your role is to review your site and determine the page which is most likely to satisfy the user's need. By implementing a 301, you are helping your site retain the backlinks and helping users find the content they seek.

If you no longer carry a relevant page, then go ahead and let it 404. Ensure your 404 page is helpful. It should contain your site's normal navigation bar along with a search box.