Our link building strategy - affiliates and trophies
-
Hey guys,
I just wanted to follow up on Rand's excellent whiteboard Friday: http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday
It got me worried I think, but I'm not sure.
We have a site where we are building up links in 2 ways:
-
We have an affiliate set-up. A search widget in an i-frame, and below the i-frame a followed link pointing to the relevant page.
The anchor text varies for each affiliate depending which region the affiliate comes from. -
We have awarded about 500 of our partners with trophies - i.e. - this partner has best reviews or most sales etc. Our partners are absolutely loving it.
The trophy is an image link which they can embed on their website, with alt text only mentioning our brand - that was an oversight ( I think). I wish the alt had been dynamically generated for each partner.
The trophies link to our partner pages.
So we are getting many links to our deeper pages, which is great.
The links I believe are relevant as they are coming from our partners websites and pointing to their relevant partner page on our website.
So burning question is. Would you consider these links dodgy given Rands recent whiteboard friday post, and the recent farmer algorithm change?
Many thanks,
Croozie
-
-
'Post response' deleted my answer. I'll try and remember what I said!
I think Rand's WBF was focusing largely on new websites with link portfolios that consisted almost entirely of 1000s of 'dogdy links'. Provided that your website is aged (and it sounds like it definitely is) and that you have a mix of natural and 'artificial' links then you have nothing to worry about.
While I don't know, I would imagine that Google takes far more kindly to image links than text links; simply because text links have much more weight and therefore more power to manipulate.
Anyway, you have a totally legitimate link building strategy and I would suggest that even if your site was brand new there wouldn't be an issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Can affiliate links benefit or hurt my seo?
I have just signed up with a company to do affiliate marketing for my site. I am now in the process of reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?
Link Building | | whiteonlySEO0 -
Nofollow affiliate links
I am setting up an affiliate program using software built in to my shop already (x-cart). The links generated by the software do not have the rel="nofollow" in them. I'm assuming they should have? When looking at Amazon, there must be millions of links out there pointing back to Amazon and all those links are followed back to them for link juice. Am I missing something? Surely best practice here is to re="nofollow" so you're not seen to be manipulating Google PageRank?
Link Building | | sparrowdog0 -
Link Building - Where to start and how long to see results
Been working a lot on on-page seo and it mistifies me to observe that when i get A's constantly for search terms for on page but im not on the first 10 pages of Google compared to a competitor on page 1 with on page reports of C, D and even E! So, a lot of hard work "on page" does not equal to a lot of hard work which is obviously link building. my domain and page authority is only 18 and 27 whereas the main competitors are 50's and 60's. Is "link building" or lack of it my main issue? Here is the site http://www.govisitthelakes.com Very new to link building 😞 Anyone know a good place to start? Ive been working through open site explorer and starting to get some of my competitors links. How long to see results from link building to improve domain and page authority? or is it just "how long is a piece of string" and be patient. Thanks Ouji
Link Building | | oujipickle0 -
Need help with link building
How do I get good links to my site. Is it best to hire a link builder, or do it myself. I am new at seo
Link Building | | mikespy0 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0 -
When rebuilding a site, when should you start building links?
We are in the process of completely rebuilding our web presence. We went ahead and started a blog using Hubspot while we are redesigning everything and writing all new content. The new site will be live in early August. The question is when do we start making a big push with Linkbuilding? I am currently trying to promote the Blog but I'm wondering about linkbuilding for the rest of the site? Do we wait until the new site is live or do we start doing it now? The new site will be completely different from the old site?
Link Building | | emcadoo0 -
Link building strategy - black hat or white hat?
I have a competitor who always ranks very on alot keywords relevant to our business and using Open Site Explorer I note they have a tremendous amount of links. I also noticed that it appears their web company has gone out and set up numerous websites with relevant content, and then have linked back to the competitors main site. Is this kosher? I ask because before I settled on my current domain name, I purchased several keyword rich domain names; should I be thinking of setting up websites with relevant (and original) content and link back to my main site?
Link Building | | leonenobleseate1