Understanding the concept of "Keywords"?
-
To run my campaigns on SEOmoz or google or other search engines, i need to have some clarity on what exactly a keyword means.
firstly, how do the comibnation of different words work?
Example :
- Buy apple laptop in india, 2) Buy apple laptop india 3) apple laptop india
Are 1, 2, 3 considered as keywords OR Apple, laptop, India, Buy, considered as keywords?
to run campaigns in SEOmoz how do i use the tool more effectively, should i chose how my users would search in the search engine or use certain keywords.
in the above example the only difference between 1 & 2 is the word "in", and i see a significant difference in the search results. How do use/target my keywords?
-
"Keywords" isn't necessarily the best term for "keywords". What you're really looking for are the right Keywords OR Key Phrases. With that in mind, all of the examples you provided are keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising meta tags: How to write them perfectly without duplicating? Impact of using different keywords?
Hi friends, Generally most of the articles about tags are either title rag or header tags, but not about both. I would like to know how to write perfect title and header tags. How much they must be relevant and different? Can we use the same tags for title and H1? If we are planning to rank for different keywords, can that different keywords can be used? I'm really curious to see some interesting answers for this. Thanks
Algorithm Updates | | vtmoz0 -
Will more landing pages with related keywords improve ranking of main keyword?
Hi all, We are in the process of creating new landing pages and noticed something what our competitors been following with landing pages. They have created multiple landing pages targeting the related keywords of a main topic / main keyword. Like "seo defined", "seo history", "seo benefits", "seo strategies", "types of seo", etc being "SEO" as main keyword or main topic. Will this works? Thanks
Algorithm Updates | | vtmoz0 -
How Google's "Temporarily remove URLs" in search console works?
Hi, We have created new sub-domain with new content which we want to highlight for users. But our old content from different sub-domain is making top on google results with reputation. How can we highlight new content and suppress old sub-domain in results? Many pages have related title tags and other information in similar. We are planing to hide URLs from Google search console, so slowly new pages will attain the traffic. How does it works?
Algorithm Updates | | vtmoz0 -
Keywords ranks 1 position up for 24 hours or less and gets back to its normal position.
Hi, I don't know if this is strange or just normal thing for some keywords to rank one position up for around 24 hours and get back to its original position. Making it clear to understand, i have these 3 keywords kw1, kw2, kw3 on first page of google on position #3,#3 and #4 respectively. The content of the site is almost static so adding new contents to the site is out of question for now. I noticed that at least 2 times a week those keywords rises to one position above and then gets back to their own normal position. I noticed the serp position change takes place for around 24 hours only.
Algorithm Updates | | MindlessWizard0 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0 -
Has Google problems in indexing pages that use <base href=""> the last days?
Since a couple of days I have the problem, that Google Webmaster tools are showing a lot more 404 Errors than normal. If I go thru the list I find very strange URLs that look like two paths put together. For example: http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm If I check on which page Google found that path it is showing me the following URL: http://www.domain.de/languages/languageschools/havanna/spanishcourse.htm If I check the source code of the Page for the Link leading to the London Page it looks like the following: [...](languages/languageschools/london/london.htm) So to me it looks like Google is ignoring the <base href="..."> and putting the path together as following: Part 1) http://www.domain.de/laguages/languageschools/havanna/ instead of base href Part 2) languages/languageschools/london/london.htm Result is the wrong path! http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm I know finding a solution is not difficult, I can use absolute paths instead of relative ones. But: - Does anyone make the same experience? - Do you know other reasons which could cause such a problem? P.s.: I am quite sure that the CMS (Typo3) is not generating these paths randomly. I would like to be sure before we change the CMS's Settings to absolute paths!
Algorithm Updates | | SimCaffe0 -
Is there a utility that can tell me what keywords my site already ranks high for?
Ok... so I'm looking for a way to understand what my site already ranks high for.. I don't necessarily want to have to manually type in keywords. The purpose of this exercise is to demonstrate to a client what keywords they're already ranking high for. Is there an easy way / tool to go about doing this? Thanks in advance, Gene
Algorithm Updates | | BGroup0
