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Hello community! I am not an SEO professional, though I am a practitioner, I would say. I am seeking a solution on behalf of a friend. If you search the term "Peter Blatt" you will discover a "black eye" on the first page, towards the bottom of SERPs. It's a PDF published on the Florida Department of Financial Services website regarding the final order for a settlement he and his company ("Blatt Financial Group") reached with the state as it related to professional conduct allegations. Does anyone have any advice on how to address this? I don't want "game" the search engines, but at the same time, this document looks really scary and much worse than it actually is to people, and I would love for it do drop below page one. Any advice or suggestions from the community? Thanks! Tom

Hi all, I've purchased a link from a good PR4 website, but they added my link to the bottom of a lengthy page. They offered to up-sell me to get to the top of the page, where I'll be 10 or 12 links down. One of my direct competitors is at the top, so I'm happy with the directory choice (they spank me in rankings). The only reason I'm on this directory is to purely capture link juice. So knowing all of that, my question is, should I go ahead and pay to be on the top, assuming that Google bots crawl a page from the top down? It's important to me for the bot to log this link quickly. Or is paying to be at the top pointless, because the bot will just as quickly crawl to the bottom of the page and pick up the link anyway? Thanks! T