Where some see SEO as strictly a marketing specialty, Aaron views it as a psychological one. Keywords may be tools, but Aaron believes the real way toward brand success lies in understanding the psychology behind search: what people search, why, when and how. Aaron started out as a psychology major, so it's no surprise that he loves getting down to the bottom of search queries! Aaron also enjoys building things. He built websites and developed extensive marketing strategies for numerous clients as a freelancer in Florida, before shifting gears and building beats as a for-hire audio engineer in Atlanta. Aaron ultimately returned to marketing and spent two years managing digital marketing for Vermilion Design + Interactive, in Boulder, Colo. before landing back in Atlanta and on the PPI team. Aaron holds a B.S. in Advertising from the University of Florida, as well as an A.S. in Recording Engineering and an M.S. in Internet Marketing, both from Full Sail University.
