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Hey Hassan,
It could but before you do that. I would do the other points first as you might not need to change them to get a good outcome here.
Also, make sure you do one change at a time to see what works. As if you do everything at once you might go backwards and you would not know what could have gone wrong.
Moz guide is pretty good, its here also neil patel has one which is great here is the link https://neilpatel.com/what-is-seo/
Just side note they are updating the Moz one atm. So if you go to the blog area on Moz you can also read all of the updates too.
For me, I work it like this. if it is not hurting my rankings or user experience I would not change it. the risk is pretty high if it's not done right and I don't think you will gain enough out of it to take the risk.
Are you wanting to change it because you feel it will help with rankings?
if you didn't build the links or earned them through good content and you don't feel they are good. Always better to just disavow them. Even more so if they are .ru sites as I am sure your site is not in Russia 
I personally love https://sucuri.net to fix issues like this.
So you need to take two steps, the first one is you need to work out if someone is hacking into your site by using sucuri you can check. They will also do a clean up if they find something. To find the page they hacked into you can also look at where these links are pointing to.
The second part is you need to do a disavow of the links going to the hacked page. As this will also be hacked sites most likely or cheap links. Here is the link to do a disavow, you do this through search console.
Good luck and if you need anything else let me know.
ok, I could go into a lot but here are the major onsite changes you could look at working on to fix your rankings.
Hope this helps if you need more help let me know.
Doing 301 is always going to be a risk But if you do them right they can work fine.
I can't give you the site sadly but we had to do this for a very large client about 18 months ago. They sold shoes and they had two brands they wanted to put into one site.
What we did was a full reband and put everything under the one style and layout. This helped a lot because users were able to flow between the different products without getting lost.
From an SEO point of view we 301 each page to match the new page. there is easy sidewide ways to do 301 but as we were moving to a new flow. So we put the time and money into customising each 301. We also made sure to take the same seo onsite over too.
hope this helps and best of luck too.
If I was you I wouldn't take the risk, i have had a few clients have this as an issue in the past. As I don't know your link profile I can't say for sure but a good link profile should be made up of all different types of links.
The risk here is these links are not earned in googles eyes or in some cases other websites don't know they are giving the link back to you.
I always work off the idea that if I feel like there is a risk it's not Worth it. You might get away with it from a algorithm point of view but you just need a manual review to happen and it's going to be a lot harder.
Wish you the best of luck with it.
I would most likely use event tracking as it means you don't need to move the user to another page. You can program it into the website to send the data as it happens.
Here is a good page about setting up event tracking Click here
Just wanted to add that than you could setup goal tracking from the event itself once setup. This will allow you to track conversions better or non conversions.
Hi Jeff,
You are right Everyone plays this differently. The way we do it is group keywords for one page. No point trying to overdo it as google might see those pages as a doorway page Click here to see more. This normally hits larger sites but i have seen smaller sites get done by this too.
Its better to play itself and put a good 1000 words onto one page with a group of keywords than have 5 pages with less useful content.
Thanks, Aaron
I don't think you need to worry about it. I think what this blog was talking about is more people who do spam content way down the page under the footer kind of thing.
I think if you build a good website which has content below the fold I wouldn't be worried at all. I have clients who rank for some very hard keywords and for conversion we have less above the fold so it's pushing them to do one of our call to actions.
Always remember google wants you to build a website which users like not a website that google likes.
ok, I could go into a lot but here are the major onsite changes you could look at working on to fix your rankings.
Hope this helps if you need more help let me know.
I would 100% 301 one of the sites and clean this up right away. Your client could get done for a lot of different things from google seeing it as a network of sites to panda issues for sure.
I would look into the history and backend of both sites to insure there is no issues but in saying that sometimes doing the keyword focused domain name can make it harder for your when building links as anchor become harder.
I don't think you need to have it but again you need to look at your target market and see if you feel they will know this. If you're selling digital marketing your market is going to be very different than say selling craft product.
Maybe ask some clients if they know the logo takes them to the home page. Again it's very much a personal choice.
If I was you I wouldn't take the risk, i have had a few clients have this as an issue in the past. As I don't know your link profile I can't say for sure but a good link profile should be made up of all different types of links.
The risk here is these links are not earned in googles eyes or in some cases other websites don't know they are giving the link back to you.
I always work off the idea that if I feel like there is a risk it's not Worth it. You might get away with it from a algorithm point of view but you just need a manual review to happen and it's going to be a lot harder.
Wish you the best of luck with it.
Just looked at your website you are running both http and https. You will need to setup 301.
See the way it works is http and https are different websites and if you don't set them up right google will see them as different websites. As I'm sure you can understand google just don't understand what is going on and you can have lots of issues going forward.
You also need to make sure you have http going to the right https pages or all links going to the http will not follow on.
Here are the code to put into the site to ensure http 301 to the right https Click here
Also i was just looking at your site and I would remove your business name from titles can be seen a spammy as it has rings in the name. The overuse of keywords in titles can hurt rankings too.
If you want any help just send me a message on here.
Hi Dan,
A few things, when moz gives you data it's not going to be everything that google takes in to rank a website. E.g moz does not index every link that google does and there is a lot of people who block moz from even seeing their website and in turn the links they give others.
Have a look at a few other tools like the below to see if you have other issues.
I had a small look did you hire someone to do link building for you around end of May/June or did you start to do some sort of link building?
sorry just wanted to add that I would be doing a disavow of links if you haven't already. You have a lot of spammy looking links.
Have a look at where your links are coming from click here this can also not be helping you too.
Hey,
It's best to send the customer a link to your google maps listing asking them to put the review there themselfs. As you pointed out above if you had 10 reviews all from the same google ID and IP address it will get flagged by google.
The below link is for google guidelines on reviews. One of the points they have is impersonation.
if you didn't build the links or earned them through good content and you don't feel they are good. Always better to just disavow them. Even more so if they are .ru sites as I am sure your site is not in Russia