Sorry for the delayed reply. Many thanks for your email and nice to hear someone who has thoughts like my own. We are going to do a combination of letting some pages 404, redirect some to categories and reuse those that rank well for similar products.

We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each.

All products are pinned and pushed online ... and then they sell and we have a product page for a sold item.

All products are keyword researched and often can rank well for longtail keywords

Would you :-

1. delete the page and let it 404 (we will get thousands)

2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands)

3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item.

Gemma