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While researching ways to optimise images for SEO and quick load speeds, I've come across this:
https://developers.google.com/speed/webp/download Is anyone using this and are you seeing any SEO benefits?

FYI: I've already searched the forums for previous posts on this topic and although some are helpful, they don't tend to have many responses, so I'm posting this again in the hope of more interaction from the community 😉
So can I please ask the community to tell me what course of action you would take, if this was happening to you? We have been ranking in position 1 for a major keyword in our space for the past 18 months. Today I logged into my Moz account and to keyword rankings to find that we have dropped to 2nd. So I placed the competitors website; who's now in 1st position, into OSE and looked under the "Just Discovered" tab. There are 258 newly discovered links, 95% of which use keywords in the anchor text!
So I reviewed the rankings for all of these other keywords being targeted and sure enough they are now dominating the top 1-3 spots for most of them. (some of which we are also attempting to rank for and have subsequently been pushed down the rankings) Their links are made up of: Forum and blog comments - always using anchor text in the links Article's posted on web 2.0 sites (Squidoo, Pen.io, Tumblr, etc) Profile page links Low quality Press Release sites Classified ad sites Bookmarking sites Article Marketing sites Our competitors sell safety solutions into the B2B market yet the topics of some of the sites where these links appear include: t-shirts sports news online marketing anti aging law christian guitars computers juke boxes Of the articles that I quickly scanned, it was clear they had been spun as they didn't read well/make sense in places. So my conclusion is that they have decided to work with a person (can't bring myself to call them an seo company) who have provided them with a typical automated link building campaign using out dated, poor seo practices that are now classified as link spam. No doubt distributed using an automated link publishing application loaded with the keyword rich anchor text links and published across any site that will take them. As far as I was aware, all of the types of links we're supposed to have be penalised by Google's Penguin & Panda updates and yet it seems they are working for them! So what steps would you take next?

Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos. Specifically if the following scenario is possible... If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos? Thanks

I posted an infographic back in April, 2012 on my company blog. 
I added embed code at the bottom, so people could embed on their websites (not many did that I can tell) I also submitted it to a number of Infographic directories and got links back from around 5-6 of them. The title of the Infographic is exact match long tail search term.(6 words) By July it had hit Position 6 in Google.co.uk, where it stayed in the top 10 until December fluctuating between positions 6-9. I haven't done anything else to the post and yet since December it has started to trickle down the rankings, in the past 3 weeks it dropped from 15th on Feb 3rd to 93rd on Feb 17th, then bounced back up to 33rd on the 25th of Feb and has now fallen again to 89th yesterday. Is this normal or have I been hit with a penalty of some sort? Not sure if this matters but I have the word infographic at the end of my title?? Also when I run it through OSE I don't see some of the backlinks that I can see from GWT.

I've entered my the following search query into Google.co.uk related:mywebsite.co.uk However the resulting website that are brought back are on the whole nothing like our website, nor do they offer similar services to us. If I run this same query on my competitors websites they all bring back similar websites to each other. I read somewhere that gaining links from the websites that Google believes are similar/related to our own website is beneficial. But looking at our results it would seem that Google can't place what our site is about and which sites are similar. So I'm guessing this is a more pressing matter than link building right now!? Other info about our website: We rank fairly well for a lot of our target keywords.
Domain age = 11 years
PA =38
mR= 4.77
mT= 5.74
DA:= 31
DmR= 3.78
DmT= 3.84
PageRank = 3 Example of how random the results are the 1st website that comes back in our related websites search is for Doctors GP Practice. Our website sells GPS Telematics Solutions. Can anyone shed any light on this or just to confirm how much of a problem this is?

Over the past 6 months I've noticed an increase of 404 errors being picked up by Google Webmaster Tools. When I look at the errors table and review these errors the links are invariable made up likes being generated from what looks like scraper sites or sites with search results embedded into them.  Below are some examples of them. Broken Link                                           URL Generating the Link www.mysite.com/rwickenhauser      http://www.webstatsdomain.com
www.mysite.com/guest                       http://www.webstatsdomain.com
www.mysite.com/windows                 http://www.webstatsdomain.com
www.mysite.com/..app                        http://213.174.143.40/
www.mysite.com/ht..                            http://de.aguea.com/ None of these pages exist on our website.
So do I need to setup redirects for these or can they be ignored?