Strategic marketer with 20 years experience in B2B, SME and consumer marketing within internet, telecom and media sector.

Fell 'out and in' of love with SEO when I founded my own online magazine for Mums, Mindful Mum. There is nothing like being 'burned' via old SEO consultant methods to turn you on to the power of SEO. Because search or inbound marketing was critical to my online community I took it in-house and made it a personal passion.

I was persuaded to set up my own digital marketing agency by other Scottish businesses who needed online inbound marketing support on search, social media and content marketing. I love the diversity of my client base and being a strategy partner in driving their online revenues.

I love that SEO is now embedded as a guiding principle in marketing strategy. It starts before any online development and is there at the end of the marketing process in terms of conversion rate optimization.