With over 15 years of experience building companies, Alexander is an experienced entrepreneur with hands-on traditional and digital marketing experience. He has consistently leveraged his background in technology development and sales to inform and influence his marketing decisions. As a digital marketing expert, he has extensive experience with website design and development, search engine optimization, pay-per-click and display advertising, mobile app development and marketing, and lead generation. Alexander is currently the President of inSegment, Inc., a Boston-based digital marketing and advertising agency.