It's an exciting time to work in digital marketing. The internet is changing the way we live, work, play, socialise and, most importantly market businesses...
Working for a full service, integrated marketing agency has taught me the value of each marketing discipline, how they compliment each other as part of the marketing mix and also the importance of delivering consistent, on brand messaging through various channels.
One area of particular interest to me is social media. Many thought it was a fad and a waste of time to begin with. Now there are case studies emerging everyday that demonstrate its value when used strategically to meet objectives.
