Allen started working with online businesses after graduating and let his unwavering love of the internet take him halfway around the world and back before launching R.O.I. Media in 2003.
He has been involved with both startup and fortune 500 companies; been trained by and worked with some of the most prominent names in SEO and boasts an entrepreneurial spirit and talent-spotting knack that continues to push R.O.I. to the top of its game.

A co-founder of White Hatters, which is an initiative dedicated to bringing like minded people together and promoting and growing ethical SEO in South Africa, Allen is a firm believer in loving what you do in order to find success – a philosophy he cultivates throughout the company.