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We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?

One of my domains was hacked right before I took over managing it. The hacker created around 100 links for simply grotesque things. After I took over I erased the entire site, rebuilt from scratch, new server (inmotion), rewrote every page, robots.txt every offending page, and even 301 just in case 404s were hurting me. I am now almost a month in and I have seen zero movement on anything rankings based. This is not a bad domain it was registered in 2008 and has a few decent citations because of the Doc's medical license. They registered for BBB in November and have a 30 year old listing citation from them based on business establishment. I must be going crazy but it's not ranking for anything except the homepage. I didn't know Google could hold a grudge for so long. The only ranking I can sometimes achieve is through Google Places which still has to compete with tough domains. I've already put in a reconsideration request and received a response stating the following:  We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team. Just check it for yourself I know it's a work in progress but I'm not even considered relevant on page 50! And the crap links are still indexed!! A search for a keyword I'm aiming for with my client's name followed after gives me no results. I am currently using wordpress, yoast xml, and single keyword focusses. My market is tough but no way I can not rank for the keyword and my name.