I’m the Digital Marketer & Social Media Community Manager for ALPS Enterprise Marketing (AEM), the in-house marketing agency for ALPS Corporation, a B2B company and the nation’s largest direct writer of lawyers’ professional liability insurance. I develop, direct and implement ALPS’ social media and digital marketing strategies to drive leads and build awareness of ALPS across multiple channels.

Before joining ALPS, I worked for the nonprofit Vital Ground Foundation as Development Program Manager, creating several successful multichannel fund raising and awareness building campaigns. I also founded the group’s social media presence. Before that I was an independent contractor for several nonprofits and small businesses. In my early career, I worked in the financial services arena for industry giant TIAA-CREF.

Skills:

• Digital Marketing & Campaign Management – PPC ads (Adwords, Twitter, Facebook, LinkedIn) social channels, email, and blog; including SEO & SMO and landing page optimization.

• Content Development – Excellent writing skills, including landing pages, newsletters, news releases, social media communications, web/PPC ads.

• Targeted Communications – Messaging appropriate for specific audiences: internal/staff, news media, public (social media, web, email).

• Public and Media Relations – Ability to engage community and stakeholders, build positive recognition, and raise awareness through various outlets.

• Leadership – Great interpersonal skills, upbeat, engaging and goal-oriented; hands-on, energetic style of leading, with the ability to build strong working relationships.

• Dedication – A personal mission to work well with and help colleagues and to achieve a strategic vision.

I have a BA in English/Journalism from the University of South Carolina Upstate and a Masters of Humanities from the University of Colorado Denver.

Follow my Twitter feed about all things digital, social media, and tech: @kiffinhope