Welcome to the Q&A Forum

Having had the pleasure of working with people and data sets from Google, Bing, Yahoo!, Amazon, Facebook, YouTube, and companies’ from Unilever, Disney, BlackBerry, Lenovo, and IBM over the last 17 Years, continues to feed my passion and enthusiasm for social and cultural anthropology. It has also led to a creative career in Digital Marketing and product development where I have helped agencies and businesses transform their companies by applying their analytics, social and search data to make more informed decisions.

Understanding where the aforementioned available data sits, how to access it, and more importantly organize it has enabled me to consult on approaches and activate marketing strategies for these businesses. I have also had the pleasure of working with exceptional analysts and engineers to build out custom content management systems that would include search engine algorithm requirements. During my Covario career I was one of the lead search experts in helping to develop SaaS platforms and dashboards that would report into companies like IBM, Intel and Adobe on their global search performance and advise on the commodities that matter to internal practitioners, executives, and divisions to then enable them to operate at a more automated, intelligent, and fast pace.

In addition, for three years I built an organization in the U.S. for a U.K. digital market research consultancy that used unstructured and structured data to build people data centers of real-time knowledge hubs that informed on product development, marketing, content, and business investments. We also supported insight and marketing initiatives that served Alexa voice search, conversation analysis for brand reputation management, consumer insights and trends which informed on the next flavor of ice cream or UGC in regards to storytelling, plus more for the likes of Unilever, Disney, Honda, and Mattel. I truly have been blessed.