Questions created by andrewkissel
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Content Publishing Volume/Timing
I am working with a company that has a bi-monthly print magazine that has several years' worth of back issues. We're working on building a digital platform, and the majority of articles from the print mag - tips, how-tos, reviews, recipes, interviews, etc - will be published online. Much of the content is not date-sensitive except for the occasional news article. Some content is semi-date-sensitive, such as articles focusing on seasonality (e.g. winter activities vs. summer activities). My concern is whether, once we prepare to go live, we should ensure that ALL historical content is published at once, and if so, whether back-dates should be applied to each content piece (even if dating isn't relevant), or whether we should have a strategy in place in terms of creating a publishing schedule and releasing content over time - albeit content that is older but isn't necessarily time-sensitive (e.g. a drink recipe). Going forward, all newly-created content will be published around the print issue release. Are there pitfalls I should avoid in terms of pushing out so much back content at once?
Intermediate & Advanced SEO | | andrewkissel0