Welcome to the Q&A Forum

Hi there I've been optimising my website pureinkcreative.com based on advice from SEOMoz and at first this was working as in a few weeks the site had gone from nowhere to the top of page three in Google for our main search term 'copywriting'. Today though I've just checked and the website is now near the bottom of page four and competitors I've never heard of are above my site in the rankings. I checked them out on Open Site Explorer and many of these 'newbies' have less links (on average about 200 less links) and a poorer page authority. My page authority is 42/100 and the newly higher ranking websites are between 20 and 38. One of these pages which is ranking higher than my website only has internal links and every link has the anchor text of 'copywriting' which I've learnt is a bad idea. I'm determined to do whiter than white hat SEO but if competitors are ranking higher than my site because of 'gimmicks' like these, is it worth it? I add around two blog posts a week of approx 600 - 1000 words of well researched, original and useful content with a mix of keywords (copywriting, copywriter, copywriters) and some long tail keywords and guest blog around 2 - 3 times a month. I've been working on a link building campaign through guest blogging and comment marketing (only adding relevant, worthwhile comments) and have added around 15 links a week this way. Could this be why the website has dropped in the rankings? Any advice would be much appreciated. Thanks very much. Andrew